Tomorrow is ‘Luppoleti aperti 2026’ – here are the craft breweries to visit

Palazzo Cavalieri – Godega di Sant’Urbano (Treviso) in the Veneto region;

Baladin – Piozzo (Cuneo), in Piedmont;

Birra Salento – Leverano (Lecce), in Puglia;

Serro Croce – Monteverde Irpino (Avellino), in Campania;

Oltremondo – Montemaggiore al Metauro (Pesaro Urbino), in the Marche region;

Lucchi – Italian Hops Company – Marano sul Panaro (Modena), in Emilia-Romagna;

Hopposti – Roseto degli Abruzzi (Teramo), in Abruzzo;

Masero Valley – Treviso, in the Veneto region.

These businesses will offer an immersive experience exploring hops and the Italian agricultural beer supply chain, featuring walks and picnics in the shade of flowering hop vines, where visitors can watch the hop cones being harvested and try their hand at cutting the vines, take part in hands-on activities and family workshops, and round off the day with guided tastings of locally brewed craft farm beers.

The Italian craft beer sector is a growing industry, with 1,163 production facilities spread across the country and around 93,000 people employed throughout the supply chain, from field to table. Consumption has exceeded 36 litres per capita, totalling around 2.1 billion litres, whilst the sector’s total turnover stands at 9 billion euros, according to figures from the Italian Beer Consortium and Coldiretti. In recent years, beer consumption has become increasingly sophisticated, with a growing focus on high-quality brews, original varieties and regional specialities. This sector often features young entrepreneurs who are able to innovate through zero-kilometre supply chains, direct relationships with farms, beers strongly characterised by their local area, and new sales and consumption models – from brewpubs to dedicated stalls at Campagna Amica farmers’ markets.