Turin is 'Capital of Business Culture 2024': focus on development and innovation

(Il Sole 24 Ore Radiocor) - Development, innovation and collaboration are some of the keywords of "Torino, spazio al futuro", the project that has enabled the Piedmontese capital to become"Capital of Business Culture 2024". A recognition born in Confindustria in 2019 when, in the wake of the Capitals of Culture promoted by the Ministry of Culture, it was decided to create a permanent initiative to value local economies, with a manufacturing and cultural vocation, capable of driving the growth and development of urban and metropolitan areas.

Turin's achievement is also due to the synergy between industry and institutions: Alongside the Unione Industriali Torino, which promoted the city's candidature and drew up the winning dossier, the members of the Committee of Honour set up for the occasion and made up of the president of Unione Industriali Torino Giorgio Marsiaj, the mayor of the City of Turin, Stefano Lo Russo, and the President of the Piedmont Region, Alberto Cirio, the President of the Turin Chamber of Commerce, Dario Gallina, the Rectors of the Polytechnic and University, Guido Saracco and Stefano Geuna, the Presidents of the Crt Foundation and the Compagnia di San Paolo Foundation, Fabrizio Palenzona and Francesco Profumo. And the award of 'Capital of Business Culture 2024' could only go to a city that has its roots in the very concept of entrepreneurship, ever since 1906, when the Lega Industriale was founded, then in 1910, when the Confederazione Generale Industriale Italiana, today's Confindustria, was born.

The aim of 'Turin, space for the future' is to value Turin's historical manufacturing vocation and affirm the profound nature of a city in which both culture and its industrial dimension represent primary engines in the economic and social system. Turin has a hunger for innovation and over the years has always known how to evolve, reaffirming its pivotal role within Italian industry, thanks to the transition from an automotive monoculture to a richer and more articulated mix of activities: from aerospace to artificial intelligence, from food to tourism and sport. Economic sectors that, together with the transformation of mobility, ignite new energies, while maintaining an international projection and an eye on globalisation. This is the ancient DNA of the city, which combines industrial culture with a love for things well done, and to which is now added a sensitivity to the issues of inclusion and sustainability.

A look back at the past, at the city's entrepreneurial history, and one turned to the future, to the new generations, to tell how the way of doing business has changed and what will be the trends to anticipate and the challenges of tomorrow. Business culture is a complex concept, bringing together the knowledge, beliefs, values, norms of both artistic expressions and material and immaterial products and involving an entire social community. It is a culture of work, of how it is done, what it is for. Business culture is culture of transformation and innovation and is constantly confronted with research and development, with past and future, constants that have made Turin one of the undisputed protagonists of Italian entrepreneurial history.