Enterprise

Enter Academy in Turin to spread entrepreneurial culture among young people

The aim of the initiative - led by the Investors' Club, Compagnia di Sanpaolo and Fondazione Crt - is to involve 3,000 university students

by Filomena Greco

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

It is called Enter Academy and is a brand new initiative supported by the Club degliInvestitori and institutional partners such as Compagnia di San Paolo and Fondazione Crt, with a clear objective, that of inspiring, training and connecting a new generation of Italian entrepreneurs. The debut was at Ogr Tech with an event that saw among the protagonists COM Riccardo Haupt (CEO Will and Chora Media), Alberto Sangiovanni Vincentelli (UC Berkeley), Silvia Wang (Serenis) and Luca Rossettini (D-Orbit), Marco Boglione (BasicNet).

Enter Academy therefore opens its doors with an event that focuses on the theme of entrepreneurship, with a story that goes from idea to execution, built and offered to those who want to build new companies today by looking at the drivers of digital innovation, deep tech and connections with industry, and the challenges related to the generational transition in the company.

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Enter Academy is a non-profit foundation that will carry out the project, which is based on two pillars: Enter Camp, a four-day intensive experience organised in partnership with local universities that will involve their students (target age 20-25) and Enter Club, the community that supports Alumni with mentorship, internship opportunities, scholarships and dedicated events, with the aim of connecting participants to a network of over 100 mentors and partners, including international ones.

It starts in Piedmont, thanks to the partnership with Unicredit, a partnership from which the pilot project (which has already seen two editions carried out by Unicredit University) was born, and thanks to the willingness of local universities, but the aim is to involve academic centres throughout the country and scale up the model. Enter Academy is also supported by the Turin Chamber of Commerce, while the Foundation is led by a team with strong experience in the world of innovation and entrepreneurship: Giancarlo Rocchietti (President), Barbara Graffino (managing director), Andrea Rota (director), Bernardo Bertoldi (director), and Vittoria Rossi (project and community manager).

Enter Academy will involve more than 3,000 students in its camps over the next three years. "As an Investors' Club we are often in universities and research centres looking for talent, we meet many young people full of ingenuity and creativity who want to do something but often believe they do not have the means and think they are in the wrong context to found a company," reflects President Rocchietti. "That is why we started this initiative, a foundation that aims to open the doors to entrepreneurship to thousands of young people from every Italian university.

Investing in entrepreneurship education, the Foundation emphasises, is a strategic choice that responds to two needs: to counter the decline in youth entrepreneurship and to make skills and opportunities accessible, in an economic context that requires innovation and enterprise. According to Unioncamere-InfoCamere, in the last decade Italy has lost more than 153 thousand businesses led by under-35s, falling from around 640 thousand (2014) to 486 thousand (December 2024). An emergency on which the demographic issue also has an impact.

At the same time, the innovation ecosystem shows significant potential because between 2012 and 2024 it created almost 244,000 new jobs, mobilised EUR 47 billion and recorded annual growth of +15.5% (source: InnovUp). Enter Academy's challenge is to "open the doors to entrepreneurship also to those who were not born into a family of entrepreneurs, nor have they ever thought of business as a possible career path, leveraging real stories, experiential learning and access to a community to seize concrete opportunities".

The results of the pilot project "Found Your Successful Startup" carried out together with Unicredit over the last two years confirm an already validated format, which saw the participation of seven universities - Turin Polytechnic, University of Turin, University of Eastern Piedmont, University of Gastronomic Sciences, University of Genoa, ESCP, University of Valle D'aosta - and more than 400 students involved, with 28 hours of intensive training and 25 speakers and mentors.

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