The Museo del Cinema di Torino closes a record year and starts restyling

For the Cinema Museum of Turin, 2023 was the best year ever in terms of number of admissions (755,000, 12% more than 2019) and 2024 promises, with almost half a million visitors in the first half of the year, to do even better. For the most iconic site in the City of Turin - second only to the Egyptian Museum and eighth cultural site in Italy - it is time to take stock and, above all, to plan for the future.

Reflecting on the numbers is the director, Domenico De Gaetano, whose term of office comes to an end next October, while pushing for the renewal of the museum's layout inside the Mole Antonelliana will have to be President Enzo Ghigo and the founding partners, the City of Turin, the Piedmont Region, Compagnia di San Paolo and Fondazione CRT, among others.

Between 2019 and 2023, the Museo del Cinema, thanks to the increase in visitors and public initiatives, including exhibitions and festivals, saw its revenues rise by more than 60%, from 3.5 million to more than 5.5 million, guaranteeing a valuable contribution, just under a third, compared to the 18 million euro turnover of the facility.

24 years after its opening in 2000, however, the museum dedicated to the history of the cunema has to reinvent itself. The project for the new museum includes a restyling of the entire exhibition, says the director, "which will become more immersive, technological and inclusive. Above all, the intervention includes an update of all the installations, which were made before the opening of the museum'. The cost of the operation, which could take a total of five five years for works and new fittings, is estimated at around 40 million.

"We will proceed in batches so as not to close the Museum," explains the director, "starting with the Garden next to the Mole, currently closed to the public, which will become the entrance portal to the Museum with a ticket office, cafeteria and bookshop.