Tourism, positive ministry forecast: +2% for arrivals in 2026
Presented the institutional communication campaign in favour of organised tourism 'Organised travel. Holiday assured'
Despite the international crisis and high fuel prices, the estimates of the MiTur for the travel sector for 2026 are positive: "Arrivals are expected to grow by 2% and tourist spending by 4%," said Tourism Minister Gianmarco Mazzi presenting "Organised Travel. Vacanza assicurata', the institutional communication campaign in favour of organised tourism, tour operators and travel agencies, with Marco Liorni. The minister said he was confident that the data would be even better than expected 'but not thanks to me or the Ministry of Tourism. Thanks to Italia, which for tourists is the most beautiful country in the world,' he noted.
Mazzi: the crisis can help tourism in Italia
'There is an international crisis,' said Mazzi, 'but concentrated in a few countries. We say this very quietly, but this situation could help Italia's tourism a lot. Both in our country Italia but also in many countries in Europe and the world are looking to Italia for holidays at the moment'.
45 million contacts MiTur campaign
For MiTur's campaign, which aims to promote holiday bookings by tourists by relying on professional operators, the minister said that "a two-week scheduling period on RAI is planned, for a total of over 180 TV broadcasts (distributed among the three generalist networks, RaiNews and RaiSport), which will be joined by over 70 broadcasts on Rai Radio channels and a total of 42 broadcasts in the 7 a.m.-11 p.m. slot distributed over a week of scheduling on Rtl 102.5 starting on 24 May. We estimate that over 45 million gross contacts can thus be reached. For the social campaign, in addition to organic publication on Meta channels, distribution on Spotify and TikTok is estimated to reach over 30 million impressions".
The protection of travellers
The president of Astoi Confindustria Viaggi Pier Ezhaya emphasises that, "in the event of cancellations or disservices, the difference between organised and autonomous travel is "very clear", both in terms of practice and in terms of safeguards: tour operators intervene directly to protect customers, organise alternatives or refunds".
Franco Gattinoni, president of Fto clarifies that "agencies are obliged to protect the customer in case of problems, also anticipating the cost of new services (such as flights), which they then recoup from suppliers, and emphasises that it is not true that booking with an agency is more expensive
