Tourism: GreenTour provides 109 million in funding for businesses in the sector

A new incentive for the tourism sector is being introduced. It is called GreenTour and has a specific aim: to support businesses that stand out for their sustainable and digital projects. The funding is substantial: over 100 million.

“Through GreenTour, the Ministry of Tourism is allocating 109 million to support an increasingly digital and sustainable sector that operates all year round,” explained Tourism Minister Gianmarco Mazzi when announcing the publication of the decree. “We aim to drive Italia forward, to spread opportunities across the whole country and to make our businesses more competitive.”

The scheme, managed by Invitalia, aims to support the development and sustainability of Italian tourism businesses, including through a series of measures designed to promote the deseasonalisation of visitor flows, the digitalisation of the sector and its supply chains, investment to ensure compliance with ESG criteria and sustainable tourism.

Specifically, it is aimed at businesses – of all sizes – that carry out projects and works primarily focused on energy efficiency in tourist facilities and the production of renewable energy for self-consumption, which may also be linked to digitalisation of the tourism ecosystem and its supply chains, and aimed at meeting environmental, social and governance criteria.

Investment programmes ranging from one million to a maximum of 15 million euros will be eligible for the incentive. 60 per cent of the funds will be allocated to SMEs. The call for applications, published on the Ministry’s website, already specifies the dates for submitting applications: from 15 July to 15 September 2026, via www.invitalia.it.