Tourism on the rise in Italy, +9.3% arrivals between Italians and foreigners

Tourism grew in the first 18 days of August, with a 9.3% increase in arrivals of both Italians and foreigners compared to the same period last year. The figure comes from the Viminale's 'Alloggiati web' database, the technological structure managed by the State Police that allows the managers of accommodation facilities, both hotels and non-hotels, to transmit to the competent police headquarters the personal details of people staying in the facilities, within 24 hours of their arrival. An obligation that must be fulfilled, according to the Consolidated Law on Public Security.

"From the first to the 18th of this month, there were 15,663,336 arrivals, up 9.3 per cent compared to 14,332,458 in the same period in 2024," the data analysis shows. "Specifically, 7,332,808 Italians and 8,330,528 foreigners were registered this year, while in 2024 there were 6,791,760 and 7,540,698 respectively.

Confirming August as the 'pulsating month' for holidays is also the focus of the Confcommercio tourism observatory (in collaboration with Swg), which at the beginning of August estimated an average expenditure of 975 euro per person with the most sought-after destinations including sea and mountains as well as cities of art. According to the study, holiday departures have affected and will affect 18.1 million Italians.

Influencing the holidays were the price increases, which is why most people decided to reduce the time spent away from home. In most cases, just under 60% of holidaymakers opted for traditional accommodation. This was followed by second homes, stays with friends and relatives and short rentals. According to the study, the most popular regions include Emilia-Romagna, Tuscany and Trentino-Alto Adige, as well as Sardinia. And then Sicily, Puglia, Lazio, Liguria and Campania.

Among this summer's novelties, there is a return to camping. This is underlined by a study carried out by the Onf, Federconsumatori's national observatory, which, while highlighting the presence of price rises, reiterates that these are lower costs than those of staying in an accommodation facility. "Overall, a family composed of 2 adults and 2 children, to spend a week at a campsite in a seaside resort, between pitches, entrances, meals and bathing services," the study highlights, "spends €1,577.91 in high season, 3.4% more than in 2024". Lower costs, again according to the Federconsumatori study, which estimated an expenditure of 6.5 thousand euro for a week at a seaside resort for a family of four and 4.7 thousand euro in the mountains.