Tourism, 185 billion will be spent in Italy in 2025. And Rome is preparing to host the 25th Global Summit
Spending by international visitors will exceed the record figure of 60 billion euro according to forecasts by the World travel & tourism council (Wttc). From 28 to 30 September in the Capital the annual event of reference for the sector at global level. Santanché: "Unique opportunity to be more and more competitive".
by Nicola Barone and Andrea Gagliardi
3' min read
Key points
3' min read
It is in the wake of record numbers in tourism that Rome is preparing to host the 25th Global Summit of the World travel & tourism council (Wttc). From 28 to 30 September, for the sector's annual global benchmark event, an audience of entrepreneurs, institutional representatives and industry players will gather at the Auditorium Parco della Musica to discuss the sector's prospects.
In Italy in 2025 planned expenditure of 185 billion
.It is no longer a simple recovery after the challenges posed by the pandemic. In Italy, the travel and tourism sector is, in fact, booming considering that spending by international visitors is set to reach an all-time high of EUR 60.4 billion in 2025, according to the latest Economic Impact Research (Eir) of the Wttc, presented yesterday in Rome. Add in the 124.6 expected for domestic tourists and you arrive at a total expenditure of 185 billion (compared to 177.8 billion in 2024: 55.2 billion spent by foreigners and 122.6 by domestic tourists)
Almost 11% of national GDP comes from tourism
Our country has shown resilience in consolidating its position among the most sought-after destinations in the world: it is the fourth most popular destination in Europe, a result that testifies to its vast and diversified offer, from wellness to luxury tourism, from culture to gastronomy. According to Wttc data, tourism's contribution to GDP and employment will also grow. The former will be 237.4 billion in 2025 (10.8% of GDP) against 228.5 billion in 2024 (10.5%). As for employment, the sector would be on track to support 3.2 million jobs in 2025 - 100,000 more than last year..
Tourism's economic contribution to 282.6 billion in 2035
In the study there is also a forecast to 2035, which is also very positive. According to the report, in fact, in ten years' time the contribution to GDP will rise to 282.6 billion (12.2% of GDP), there will be 3.7 million employed, and visitors will spend 220.7 billion (78.2 international and 142.5 domestic).
Santanché: Global summit opportunity to increase the country's competitiveness
"We have brought back to Europe, after six years, the world's largest event on tourism: the Wttc Global Summit, which sees the participation of the sector's main international leaders, is an important moment for the sector and for Italy, and it is an indication of how much we have regained ground and are once again protagonists on the global scene," said Tourism Minister Daniela Santanchè at the presentation of the 25th Wttc Global Summit. She added: "More than 1,000 people will attend, there are already 18 ministers coming from all over the world, but what is important is that all the players from the entire tourism chain will be there. Which means investment and a great showcase for promotion. Especially in a year that is already so stimulating for Italian tourism, with the Jubilee underway and the record figures we are recording, the summit' represents 'a unique opportunity to network and create new synergies between operators, associations and institutions, developing the product, the offer and the potential of our tourism ecosystem. And, ultimately, to be more and more competitive'.
