Tourism

Tourist tax: municipal revenue up 13 per cent in the first six months of 2026

According to the JFC National Observatory, local authority revenue exceeded 438 million euros in the first six months of 2026

 (Adobe Stock)

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

The upward trend in tourist tax revenue shows no sign of abating. According to the JFC National Observatory, in the first six months of 2026, local authorities’ takings exceeded €438 million, up 13 per cent on the same period in 2025 and 30 per cent on 2024.

It is not only the rise in visitor numbers that is driving the increase in revenue from the tax paid by tourists for each night spent in cities of art and holiday resorts: Istat figures for the first three months of this year (the half-yearly figures have not yet been published) show a 4.2 per cent rise in arrivals and a 7.5 per cent rise in overnight stays. However, the trend in revenue is also driven by the gradual expansion of the number of local authorities introducing the tax and by the increase in rates in those where it was already in place.

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The JFC Observatory on tourist tax estimates that, in 2026, revenue will reach 1,308 million euros, compared with 1,150 million in 2025 (revenue in the second half of the year exceeds that of the first half because it includes the summer months – except June – and Christmas).

Increasingly widespread use

Since 2011, the first year in which local authorities were able to introduce the tax, the number of local authorities that have adopted it has risen steadily, from an initial 13 to 1,389 in 2025 (in Rome, the tourist levy already existed under a specific law, Decree-Law 78/2010). In 2026, according to the Observatory, the figure will reach 1,411 local authorities. As for increases in the rates, 53 local authorities have already raised their 2026 rates.

Geographical distribution

A quarter of the national revenue goes to the City of Rome. In the first six months of 2026, the capital earned 110.6 million from the tourist tax, 2.4 per cent more than in 2025. However, it is Milan, which this year hosted the Milan-Cortina 2026 Winter Olympics, is the city where revenue has risen the most, climbing from 35.5 million in 2024 to 49 million in 2025 and 65.8 million in 2026 – an increase of 85.1 per cent over three years.

In December 2025, ahead of the Olympic Games, the Lombardy regional capital raised the highest rate (that for the most luxurious accommodation) to 10 euros, thereby bringing it into line with rates in Rome. “The increase in Milan’s 2026 revenue was driven more by the rise in rates than by the rise in visitor numbers,” explains Massimo Feruzzi, sole director of JFC and head of the Tourist Tax Observatory. “In Cortina d’Ampezzo, the Games brought many benefits in terms of brand image and recognition, but not in terms of tourist tax revenue, which fell by 4.3 per cent.”

Revenue also rose in Naples (+26.6 per cent) and Bologna, where this year’s increase of 33.3 per cent was added to the 36.6 per cent rise in the first half of last year, bringing earnings for the first half of 2026 to 11.3 million euros.

The only major city of art to have seen a decline is Florence (-5.7 per cent), although it is still growing compared with 2024.

LA TOP 5

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Among the seaside resorts, Rimini stands out for its positive performance (+11.9 per cent, with takings for the first half of 2026 totalling 3.1 million), whilst among the mountain resorts, Selva di Val Gardena saw a 26.5 per cent increase, reaching 2.6 million.

L’ANDAMENTO

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As for the regions, thanks to Rome, Lazio tops the table with 115 million euros. The largest increases, however, were seen in Sardinia (+77.2 per cent) and Abruzzo (+53.5 per cent). In the first half of 2026, the only region to see a slight decline was Tuscany (-1.6 per cent), which was affected by the negative trend in Florence.

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