Training and start-ups: the cornerstones of the Campania Goldsmiths’ District’s new plan
The jewellery cluster, established two years ago, is relaunching a 60 million development plan. Chairman Giannotti: “Projects for the entire supply chain”
Two years after its establishment, the Campania Goldsmiths’ District (DOR) is relaunching with a new three-year development programme, which is estimated to require investment of around 60 million.
A comprehensive plan that focuses primarily on training, young people and start-ups, but also on internationalisation and security. In short, a 360-degree strategy based on the strategic plan for the Campania goldsmiths’ district (the first to be formally established in Italia), which was presented to the Campania Regional Government last summer.
“The measures,” explains President Vincenzo Giannotti, “cover all levels of the supply chain and aim to create strong synergies and support mechanisms for businesses. “Beyond the project’s significant economic value – for which all necessary funding measures will be put in place – the aim is to adopt a common approach.”
Training remains one of the District’s main objectives, to be approached from multiple angles. Technical training, entrusted to accredited training institutions across the Campania region (Tarì Design School, Istituto Degni in Torre del Greco, La Bulla in Borgo Orefici), each with its own distinctive features. And there is advanced specialised training, designed to nurture the finest talents. This includes, amongst other things, the scholarships to be awarded from 2027 onwards by the Il Tarì Foundation, dedicated to young talents in the jewellery sector.
The Plan also places great emphasis on, and promotes, projects aimed at attracting young people to jewellery businesses, where there is a strong need to engage with young people, particularly in the fields of digitalisation and creativity. The Dor is keenly interested in the creation of start-ups.
