Transitional rents, rents soar and contracts collapse

Transient rentals in the city are plummeting. What was seen as an emerging phenomenon a year ago - i.e. leases of no less than 30 days and no more than 18 months - with demand growing everywhere, is showing cracks, especially in the big cities. Due in part to prices that have risen exponentially over the past 12 months (Italy's figures show +28% compared to the first half of 2024), demand has plummeted almost everywhere.
This is what emerged from the latest research by Immobiliare.it Insights, the proptech company of the Immobiliare.it Group, Italy's leading real estate portal specialising in market analysis and data intelligence, which analysed trends in demand, prices and supply of transient leases in Italy and in 12 major centres across the country.

Compared to a year ago (1st semester 2025 versus 1st semester 2024), the most significant contraction in demand is seen in Florence (-41 per cent), with Venice in second place (-37 per cent). Significant and very similar decreases were also seen in Naples, Verona and Palermo, with -30 per cent, -29 per cent and -28 per cent respectively.
Milan is in the middle of the ranking, experiencing a drop in interest in this type of contract by 20 per cent, just ahead of Bari (-19 per cent). Smaller, single-digit reductions in demand, on the other hand, for Bologna (-9%), Rome (-7%) and Catania (-4%).

Finally, there are two large centres in Northern Italy, among the 12 analysed, where demand is holding up, and even increasing compared to last year. The most striking case is that of Genoa, which even grew by 78% - and this phenomenon can be attributed above all to a halving of supply in the period (-56%) - but Turin also performed positively, showing a +7% increase.

Genoa is the city that has experienced the highest price increase in the last year for transient rents (+29%, from 9.3 to 12 euros/sqm), but costs are still well below those of almost all the other areas analysed, supporting an upward trend in demand. Only Catania remains below these figures, with 11.2 euros/sqm and +4.5% over the period.

In second and third place in terms of rent increases are Bologna (+26.5 per cent) and Rome (+23 per cent) respectively. The former thus rose from 19.3 to 24.4 euro/sq.m., the latter from 17.1 to 21.1 euro/sq.m.. Double-digit rises also for Turin (+16%) and Venice (+12%).