Trump is looking to sell priority access to posts on Truth Social
Truth API, the data licensing service for the US President’s social media platform aimed at investors and trading firms, is set to launch on 1 August
Trump Media is targeting the financial data market. The company behind Truth Social, the social network founded by Donald Trump, is set to launch Truth API on 1 August – a paid service that will enable institutional investors, trading firms and financial operators to receive real-time updates on content published on the platform.
These include posts by the President of the United States, who uses Truth Social as his main channel for political and institutional communication. This is a feature that sets the operation apart from the traditional real-time data trading activities offered by financial markets, and one that has already raised questions regarding ethics and potential conflicts of interest.
The new service will provide paying customers with a data feed that includes both content published in real time and an archive of posts dating back to 2022. According to Trump Media, a number of commercial contracts have already been signed.
The Nasdaq-listed company is thus aiming to launch a new line of business at a time when it is expanding its operations well beyond social media, with investments ranging from financial services to digital assets.
This development is of particular interest to the world of quantitative finance and algorithmic trading. Over the years, Donald Trump’s posts have in fact been shown to have an immediate impact on the markets: from announcements on trade tariffs to foreign policy statements, and previews of the US administration’s decisions. Access to content with low latency can represent a competitive advantage for traders who carry out automated trading on the markets.
