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Trump and the 'Gaza Riviera' idea: the video of the controversy with skyscrapers and dancers

Artificial intelligence-generated music clip appears on the president's Truth social profile. The White House's 'serious but not serious' communication campaign

“Trump Gaza” con grattacieli e danzatrici, il video postato dal presidente USA

3' min read

3' min read

Do you like the truth? Then you are in the wrong century. Because if you open Truth, the social called "Truth" that belongs to the president of the United States, on the US president's profile you will find Trump Gaza, an artificial intelligence-generated music video that starts from what is now the Strip - after fifteen months of Israeli bombardment and 48,000 Palestinian deaths ascertained - and arrives at what is supposed to be the 'Gaza Riviera' promised by Donald Trump in one of the countless hyperboles of these first, frantic 57 days of his second term.

In the clip, the present is a 2025 of rubble, soldiers with Kalashnikovs and crying children, but after a brief interlude of construction sites, the presidential 'What's next' finally appears: a Miami-style waterfront that ends in a re-creation of the Burj al-Arab, the Dubai sailboat skyscraper, a main street of markets and palm trees where children finally run to play with balloons in the shape of 'The Donald's' big face.

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In between, exotic squares that include bearded belly dancers (!), a huge golden statue of Trump himself that would make even Saddam blush, guys dancing while it rains dollars and Elon Musk himself scarfing down a plate of hummus.

In the background, a vaguely oriental dance track comments: 'Donald Trump has set you free/ Bringing the light for all to see/ No more troubles, no more fear/ Trump Gaza is finally here'. And here is Trump, first dancing with an odalisque from The Arabian Nights and, at the end, relaxing with a drink by the pool in the company of the Israeli premier Benjamin Netanyahu. The man who, in response to 7 October, to punish Hamas razed the Strip to the ground.

If we were in another century, faced with such images there would be outrage, diplomatic discomfort and formal protests. Because the video in question, on a subject as divisive as the conflict between Israel and Palestine, has the rare ability to offend everyone equally, victims and perpetrators. Because, set against an endless human tragedy, it is deeply insulting, this aesthetic of pageantry, this kitschy cult of personality that unites The Donald with the Divine Elon. Because the Middle East issue is a bloody serious problem, and no one can even venture that it is resolved in the senile dream of a Wasp building man. But, to paraphrase Ennio Flaiano, when it comes to Trumpian communication the matter is serious but not serious.

Because Trump is not serious about anything and seems almost complacent about it. But that does not make what he does and says any less serious. Ever since he returned to the White House, he has been 'trolling' us all: he is shooting off his mouth on every front, alternating between anti-historical economic measures and impractical geopolitical designs (the aims on Panama and Greenland, the flirtation with Putin, the delegitimisation of Zelensky) and seasoning it all with plenty of fake news.

We youngsters of the last century watch in disbelief and speculate: does he shoot his mouth off to negotiate from a position of advantage? Does he undermine alliances to force allies to spend more? Does he announce tariffs to convince us to buy US government debt? Anything can be. Only he knows the truth. The problem is that his truth coincides with the social network he owns. A problem all our own. And perhaps we would do well, once again, to take up Mario Draghi's lesson: 'Do something'. Let's do something.

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