Turin Motor Show 2025 kicks off, showcasing 50 brands. The Chinese dominate with Byd, Dongfeng and Jaecoo

More than fifty brands will be present at the Turin Auto Show scheduled from 26 to 28 September. Chinese manufacturers will dominate, with 17 brands, including many names that are also well-known in China, such as Byd, Dongfeng, Evo, Geely, Leapmotor, Omoda and Voyah (Dongfeng Group). In addition, there is also the event Piemonte meets China - Turin Automotive Design Award, the first European award dedicated to Chinese automotive design in Europe. The entire show takes place in the historical centre of Turin between Piazza Castello and Piazzetta Reale and the Giardini dei Musei Reali.

At this year's open-air and diffuse exhibition, with free admission as well, there will be the best of Italian design such as Italdesign and Pininfarina, to which will be added the stands of all the Stellantis group brands from Abarth to Alfa Romeo, from Lancia to Fiat, from Jeep to Leapmotor, from Maserati to Ds, from Peugeot to Citroen and finally Opel. They will be joined by Bmw, Dallara, Ferrari, Hyundai, Kia, Lamborghini, Mercedes and Tesla, among others. Among the innovations announced, Hyundai will be showing the new Ioniq 9 and a concept inspired by the world of video games as a national preview.

One of the innovations that has been anticipated is the smaller exhibition area. According to the organisers, this will allow visitors - over half a million of them are expected from all over Italy - easier access to the models on display. In addition, an area has been set up for all three days of the event where test drive vehicles will be on display. Available for testing will be the Byd Seal 6 DMi Touring and the Denza Z9GT Dual Mode. There will also be the Hyundai Inster Cross and Ioniq 5 N Line, the Jaecoo 7 SHS-P, the Kia EV3, EV4 and Sportage, the Mazda 6e and CX60, and even the Omoda 9.

On Saturday 27 September, the Supercar Meeting is scheduled at the Venaria Reale, a multi-brand event dedicated to collectors and automotive enthusiasts and experts, with the presence of 100 crews from all over Italy. Finally, on Sunday 28 the Festival Car will take place on the Turin hill of Revigliasco: from 11.30 a.m. until the afternoon, more than 80 historic cars will be exhibited along the streets of the village, including models or rare vintage jewels plus youngtimers, cars between twenty and thirty years of age that are beginning to arouse interest even among collectors.

The Turin Auto Show 2025 will take place in the city centre from 9.00 am to 7.00 pm for the ordinary activities and until 11.00 pm for the disposition area. The event, as mentioned, will be free of charge and, therefore, it will not be necessary to have a ticket, but the organisers will provide a Free Pass, thanks to which you will be able to take advantage of numerous discounts as well as conventions with hotels or means of transport or for visits to the city's museums.