Events

Turin Motor Show: the open-air event is back. What to see and when

It takes place from 11 to 13 September, with 47 car manufacturers taking part. There are plenty of new models, some of which are being unveiled for the first time, as well as test drives and classic cars. Here’s where it is and how to get there

by Corrado Canali

10 September 2026

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3' min read

Translated by AI

Versione italiana

3' min read

Translated by AI

Versione italiana

The third edition of the Turin Motor Show sees 47 car manufacturers gathering in the Piedmontese capital to showcase their latest models and a few previews. As with the first two editions, this year’s event is also being held outdoors. There is no need to register or buy a ticket to visit the 2026 Turin Motor Show. There are also numerous special offers and discounts available for visitors, such as reduced fares on public transport, as well as discounts at museums and restaurants. Full details can be found on the event’s official website.

Over 200 cars on display

Chinese brands, in particular, are taking centre stage. There are over a dozen brands showcasing their latest models and a few previews, including the Omoda 4, some of which are also available for test drives. It’s a long list, featuring models such as the new Lancia Gamma – a distinct twin of the Jeep Compass – and the DS No. 7 and 8, manufactured in Melfi and making its live debut ahead of its official launch at the Paris Motor Show in October, and the new Fiat Grizzly and Grizzly Fastback, also making their Italian debut but having already been seen in recent months and derived from the Grande Panda. Other notable new models include the BMW i3 and X5, the Renault Mégane 2026 and the Suzuki Across PHEV 2026.

Test drives: where and how

The exhibition route winds its way through Piazza Castello, Piazzetta Reale, the Corte d’Onore and the Gardens of the Royal Museums, whilst the Lower Gardens host the area set aside for test drives. During the three days of the event, from 11 to 13 September, visitors will be able to take completely free test drives in models from BYD, Changan, Dongfeng, EMC, Geely, GWM, Honda, Hongqi, Kia, Lepas, Lynk & Co, Mazda, Omoda & Jaecoo, as well as Suzuki, Tesla and Zeekr. The test drives will start from the Lower Royal Gardens.

Classic cars and tributes

The Royal Museums’ Gardens will also host a tribute to mark Lancia’s 120th anniversary, tracing the brand’s history through a selection of cars belonging to Alex Fiorio, who passed away recently. Furthermore, the tribute to Marcello Gandini, entitled ‘A Legacy of Innovation’, will feature the Miura P400 SV, Espada, Diablo, Dino 308 GT4, Alfa Romeo Montreal, Maserati Ghibli II and Stratos. Ferrari Club Italia will be exhibiting a selection of models, including the 250 GT Coupé and the SF90XX. In the Corte d’Onore, Pininfarina will be celebrating the 100th anniversary of Sergio Pininfarina’s birth.

How to get to the Exhibition

The Turin Motor Show is not only held outdoors but is also easily accessible. Those arriving by train at Turin Porta Nuova station can reach Piazza Castello in 15 minutes on foot or by bus and tram. Those arriving at Turin Porta Susa station, on the other hand, can reach Piazza Castello in 20 minutes on foot or in 10 minutes by public transport. Finally, those who prefer to drive to Turin will find a number of car parks available in the city centre, with average rates of €2.50 per hour or €25 per day.

Active agreements

From the event’s official website, you can download the Partner Pass, which gives access to a range of benefits for those visiting the city during the Turin Motor Show. These include discounts on public transport, taxis, kick scooters, e-bikes and scooters available via the Urbi or Wetaxi apps. In addition, there are special rates available through the Enjoy car-sharing service. Reduced admission fees apply to museums and attractions, including the National Automobile Museum, the Egyptian Museum, the National Cinema Museum and the Fiat Heritage Centre.