Investments

Turkey attracts the Chinese car (more than Italy). Chery arrives after Byd

In July the agreement between Ankara and the Shenzhen giant. Attraction of the Customs Union with the EU and a favourable ecosystem with low labour costs

Il logo della casa automobilistica cinese Chery. REUTERS/Tatiana Meel

4' min read

4' min read

Turkey is reportedly close to securing an investment from Chinese carmaker Chery, having reached an agreement in July for an assembly plant and research and development centre with BYD, the world's leading producer of electric cars (battery and plug-in hybrid). This is a confirmation of the excellent relations between Ankara and Beijing, which are leading to closer ties with car manufacturers in the Middle Kingdom, looking for a suitable ecosystem to set up production facilities in a country that has a free trade agreement with the EU.

The latter is not a minor detail, because it makes it possible to circumvent the obstacle of European duties, additional tariffs decided in June and revised in August by the Commission but whose entity is still being defined (the first EU vote is expected on Friday). In the case of BYD and Chery, the planned tariffs are 17% and 21.3% plus the existing 10%. The Turkish official, who spoke to Reuters on condition of anonymity late Monday evening, did not specify which investment Chery and Ankara are discussing, nor whether there is a timeline for reaching a final agreement.

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EU-Turkey Tariffs and Free Trade Agreements

Free trade agreements between the European Union and Turkey are mainly regulated by the EU-Turkey Customs Union, which has been in force since January 1996. This agreement allows the free movement of industrial goods between the two entities without customs duties, but also sets specific requirements regarding the origin of products. Looking at the United States, the case of the Volkswagens and BMWs that have been stuck at ports for several weeks since February waiting for Chinese-made parts to be replaced is well known.

The meeting between Erdogan and the president of Chery International

The Turkish presidency said Saturday that President Tayyip Erdogan met with Chery International chairman Guibing Zhang on the sidelines of an investment event in Istanbul. Industry and Technology Minister Mehmet Fatih Kacir also participated in the talks.

Alla conquista dell’Europa

Chery punta a bruciare le tappe sul mercato del Vecchio continente

La casa cinese sfida i dazi Ue con accordi in Spagna e in Turchia

Chery intends to burn the candle at the seams and establish itself in the Old Continent in just three years, said the head of the company's two brands, Omoda and Jaecoo, for the Italian market, Kevin Cheng, recently. This year Chery started a joint venture in Spain and is launching its Omoda brand in Italy, he did not comment. China's leading car exporter (for 21 years running, just under a million in 2023) was among the favourites to strike a deal with the Italian government. But at the moment it is Dongfeng Motor that is the Dragon car manufacturer in the most advanced stage of discussions to open a plant in Italy. Although the political indications from Beijing, according to rumours, are to stall, waiting to understand the outcome of the negotiations with the EU on duties. Ankara announced on 8 July an agreement worth one billion dollars with BYD. The aim is to build an assembly plant in Turkey with an annual capacity of 150 thousand vehicles and an R&R centre. Five thousand employees are expected. Production should start by 2026.

Developed ecosystem, low labour costs, concessions

In addition to the facilitation of the Customs Union with the EU, Turkey can offer a highly developed automotive ecosystem, with over thirty component manufacturers present (including Bosch, Magneti Marelli, Johnson Controls, Pirelli). There are already eight manufacturers present (more than in Poland or the Czech Republic), including Ford, Stellantis, Renault, Toyota, Hyundai, Mercedes-Benz (buses, trucks) and the Turkish Togg. The level of education has improved over the last twenty years (graduates tripled to over 900,000 in 2023). The cost of labour (around 7-10 dollars per hour in manufacturing) is very competitive against Eastern Europe (between 10 and 15). The remuneration for managers and engineers (128 thousand dollars per year) is lower than in Poland (146 thousand) and Slovakia (176 thousand), and less than half that in Germany (396 thousand).

Ankara provides for the allocation of land, extensive tax breaks and various forms of support for investments in new plug-in hybrid and electric vehicle plants. The investment support programme requires a minimum production of 150,000 units per year and allows the investor to sell a predetermined number of cars on the local market at zero tariff.

According to data provided by manufacturers' associations, Turkey produced 1.4 million vehicles in 2023 and could produce up to 2 million per year, with one third of the capacity allocated to commercial vehicles.

'Turkey,' comments Gianluca Di Loreto, Partner and Head of Italian Automotive at Bain & Company, 'is a reality that the European automotive industry cannot afford to ignore. Its competitiveness makes it a major player to be considered for the development of a pan-European supply chain. Through new local players, Turkey is accelerating the adoption of cutting-edge technologies, focusing on innovative sectors such as software and car batteries, and showing that it knows how to invest in changing course. This path reminds us that Italy too, if oriented decisively, can respond to future challenges with the same determination, integrating the leadership of Made in Italy into a common vision that embraces growth and digital transformation of the automotive industry'.

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