2' min read
2' min read
It ended 2023 with revenues growing by 19.6% to EUR 203 million and with major investments in R&D, development of production lines and expansion of the workforce. It also published its first Sustainability Report. Paglieri, a family-run company from Alessandria that operates in the body care, laundry and home care products sector with brands such as Felce Azzurra and Mon Amour, continues to grow and focus on innovation, as CEOs Debora Paglieri and Fabio Rossello explain: "2023 was an extremely positive year with record sales," says Debora Paglieri. Our company achieved a market share of 5.9%, an increase of 0.4 points over the previous year. These results reflect our ability to adapt to a complex economic and geopolitical environment and to sustain our structural growth.
This growth is distributed both in Italy and abroad: 'If the domestic market recorded +20.8% in 2023,' he continues, 'the international market rose by 10.9%. Our main markets include Europe, the Middle East and Asia, where our brands continue to gain market share. Today, our products are exported to more than 50 countries worldwide through management customers and distributors. We hold strong positions in the core markets where we operate, particularly in North Africa and the Balkans. Our export growth prospects are very positive, so much so that in the first quarter of the financial year 2024, which ended on 31 March, we showed an increase of 37 per cent."
Research and development is a key component of the company's strategy. "We have focused above all on the creation of new product lines and, in parallel, we have invested in industrial innovation, expanding and further improving our production capacities," says Fabio Rossello. "In 2023, we continued to work on new formulas, both in the personal care and home care segments, as well as on enhancing our production systems. The main innovation was undoubtedly the introduction of Felce Azzurra 'Fiori di Luna-Essenza Rilassante', an integrated line of products that uses a patented olfactory technology to promote relaxation of the mind and promote sleep. At the industrial level, major improvements were made to the production lines to ensure ever higher product quality standards. Over 6.1 million was invested in plant, machinery and equipment in the production area in line with the environmental sustainability objectives pursued. Paglieri has also invested in a new photovoltaic system that allows the company to use renewable energy for production,' he says. He adds: 'This year we intend to consolidate growth by continuing to invest in our production systems and technological infrastructure. As far as exports are concerned, the goal for the near future is to expand the sale of our brands into new markets such as Poland and the Middle East and to strengthen our presence in other continents such as East Asia and the Americas. But we aim above all for expansion in Europe, which is why we continue to look with interest at acquisitions, particularly in Spain and Germany'.
