Shoe sales down in the first quarter
The Italian footwear sector began 2026 against a challenging backdrop, with turnover down by 2.7 per cent. Exports in the January–March quarter stood at €3 billion, down 1.6 per cent in value and 3.6 per cent in volume compared with the same period in 2025.
“I can confirm the concerns expressed by businesses in the forecasts compiled at the end of last January,” says Giovanna Ceolini, president of Assocalzaturifici. Turnover has fallen by 2.7 per cent, whilst exports are showing signs of widespread weakness, with an overall decline of 1.6 per cent in the first three months and even sharper falls in non-EU markets. Against this backdrop, the domestic market has seen a slight recovery in consumption, but this has not been sufficient to offset the slowdown in international markets, which remain the sector’s main driver. Geopolitical tensions are exacerbating the challenges. The international situation confirms the uncertainty of forecasts and is generating rising costs and slowing down purchasing decisions by our buyers. Rising raw material and energy costs are causes for concern. In terms of employment and production, the number of businesses and employees is falling. It is essential to take action to support internationalisation, strengthen competitiveness and ensure stability for a sector that remains strategic for ‘Made in Italy’.”
On the domestic front, however, there are more encouraging signs. Italian households spent 1.28 billion euros on footwear during the quarter (at retail prices), up 1.7 per cent in value and 2.1 per cent in volume compared with January–March 2025, thanks in particular to women’s shoes and trainers. The latter, together with trainers, account for 41 per cent of total spending.
According to the economic report compiled by the Research Centre of Confindustria Accessori Moda on behalf of Assocalzaturifici, exports – which account for around 90 per cent of the sector’s total turnover – showed signs of difficulty as early as the first few months of the year: in the January–March quarter, they stood at around 3 billion euros, down by 1.6 per cent in value and 3.6 per cent in volume compared with the same period in 2025.

