Fairs

TuttoFood kicks off, 5 thousand exhibitors and 4 thousand buyers expected

Foreign presence increases by 30%. Lollobrigida: 'Tuttofood enhances the entire Italian agri-food chain, contributing to the growth of exports, the promotion of Made in Italy and the creation of new economic opportunities'

by E. Sg.

L’inaugurazione di TuttoFood a Milano l’11 maggio 2026

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

Food&Drink Europe, Eda (European Dairy Association), Arepo (Association of European Regions for Products of Origin), Aim (Association des Industries de Marque), Copa-Cogeca: the partnerships put in place by TuttoFood, an event that opened on 11 May in Milan, immediately give an idea of how the Fair wants to position itself as a reference point at international level.

The winds of war have not deterred the 4,000 top foreign buyers estimated to be arriving by the organisers with no defections as predicted on the eve of the event, waiting to take stock of visitors in the coming days.

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Of the approximately 5,000 brands present at Tuttofood 2026, including collective and individual stands, about 1,500 are exhibitors from 80 foreign countries, 30% more than in the past and "they will certainly be one of the points of attention for the 100,000 professional visitors already pre-accredited for the event," reiterate the organisers. "A significant fact is the qualitative-quantitative growth of exhibitors from some areas, including some new entries such as Algeria, South Korea, India, Libya, the Basque Country, Sri Lanka and Uzbekistan. Confirmations remain positive from the Mena area, which recorded a single defection from Saudi Export due to the war conflict, with increased attendance from the Middle East compared to last year's edition; for the Latam area, confirmed exhibitors from Argentina, Chile, Cuba, Ecuador and Mexico".

"TuttoFood is an international showcase that tells the story of Italia's ability to assert itself in the world as the home of beauty, goodness and quality," said the Minister of Food Sovereignty Francesco Lollobrigida. "Through the meeting between producers, processors, distributors and international buyers, Tuttofood enhances the entire Italian agri-food chain, contributing to the growth of exports, the promotion of Made in Italy and the creation of new economic opportunities. It is more strategic than ever to work as a system, creating synergies among Italian trade fairs and strengthening our nation's competitiveness in global markets. In a complex international context, Tuttofood thus confirms itself as a fundamental point of reference for promoting innovation, quality and a strategic vision of the Italian agro-industry".

In a video-message, the Minister of Enterprise and Made in Italy Adolfo Urso recalled how 'in a challenging context such as the current one, agri-food remains a pillar of our production system, one of the five excellences, of the 'five A's of Made in Italy, recognised worldwide for its quality, identity, and capacity for innovation. The data speak for themselves: an export of more than 70 billion, European leadership for agricultural added value, a world record in PDO and PGI production with about 900 certified products that together generate more than 20 billion in value and more than 12 billion in exports. The recognition of Italian cuisine as an intangible heritage of humanity'.

"For Fiere di Parma," said President Mosconi, "it is an honour and, at the same time, a responsibility to work, as we have been doing for some years, on the construction of a truly international platform for food and beverage companies. Significantly, the Parma-Milan-Cologne route embraces the two most important manufactures in the European Union and - we are deeply convinced of this - represents an example of supra-regional collaboration between public and private players'.

"In the new global economic balance, marked by geopolitical instability and increasing market fragmentation, it is essential to build international platforms capable of accompanying companies in their growth and internationalisation processes," said Carlo Bonomi, president of Fiera Milano. In this scenario, Tuttofood 2026 confirms itself as a global reference point for agrifood and Made in Italy, promoting innovation, relations and new development opportunities on international markets".

Alliances that aggregate resources and energies join the more than ten-year partnership between Parma and Koelnmesse, organiser in Cologne of Anuga, a true giant among the exhibitions of the agrifood world.

An integral part of this system is Ice-Agenzia, which with its important Buyer's Programme ensures Tuttofood a selection of international operators among food buyers operating in both retail and catering.

Present at the inauguration was the president, Matteo Zoppas, who said, '2025 confirmed the structural strength of Italy's agri-food industry with exports up by 5% on the previous year and a record value of 72.5 billion despite an international context marked by geopolitical tensions and uncertainties. The recognition ofItalian Cuisine as an intangible heritage of Unesco strengthens the positioning and perceived value of our agro-food industry, functioning as a soft power for the entire Made in Italy sector. There are certainly critical issues to be addressed: the crisis in the Middle East directly affects energy costs and raw materials, and American tariffs are producing tangible effects with -21.9% of exports to the United States in the first two months of 2026. The government is working to open new trade channels to emerging areas to enable Italian companies to conquer new markets. Ice's role is strategic: in 2025 we supported over 2,200 Italian companies in the agri-food sector alone and involved more than 2,000 foreign operators in missions in Italia. At Tuttofood we brought more than 200 operators from 36 countries including Saudi Arabia, South America, Canada, China, the United States, the United Arab Emirates, Japan, Indonesia and Singapore. In 2026 we are planning 258 initiatives dedicated to Food & Wine including e commerce actions, agreements with large international distribution, and participation in fairs in Italia and abroad. In a rapidly changing world, ICE continues to be a point of reference for the internationalisation of Italian companies, contributing to consolidating the growth of a sector that represents 15% of the national GDP".

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