TuttoFood kicks off, 5 thousand exhibitors and 4 thousand buyers expected
Foreign presence increases by 30%. Lollobrigida: 'Tuttofood enhances the entire Italian agri-food chain, contributing to the growth of exports, the promotion of Made in Italy and the creation of new economic opportunities'
by E. Sg.
Food&Drink Europe, Eda (European Dairy Association), Arepo (Association of European Regions for Products of Origin), Aim (Association des Industries de Marque), Copa-Cogeca: the partnerships put in place by TuttoFood, an event that opened on 11 May in Milan, immediately give an idea of how the Fair wants to position itself as a reference point at international level.
The winds of war have not deterred the 4,000 top foreign buyers estimated to be arriving by the organisers with no defections as predicted on the eve of the event, waiting to take stock of visitors in the coming days.
Of the approximately 5,000 brands present at Tuttofood 2026, including collective and individual stands, about 1,500 are exhibitors from 80 foreign countries, 30% more than in the past and "they will certainly be one of the points of attention for the 100,000 professional visitors already pre-accredited for the event," reiterate the organisers. "A significant fact is the qualitative-quantitative growth of exhibitors from some areas, including some new entries such as Algeria, South Korea, India, Libya, the Basque Country, Sri Lanka and Uzbekistan. Confirmations remain positive from the Mena area, which recorded a single defection from Saudi Export due to the war conflict, with increased attendance from the Middle East compared to last year's edition; for the Latam area, confirmed exhibitors from Argentina, Chile, Cuba, Ecuador and Mexico".
"TuttoFood is an international showcase that tells the story of Italia's ability to assert itself in the world as the home of beauty, goodness and quality," said the Minister of Food Sovereignty Francesco Lollobrigida. "Through the meeting between producers, processors, distributors and international buyers, Tuttofood enhances the entire Italian agri-food chain, contributing to the growth of exports, the promotion of Made in Italy and the creation of new economic opportunities. It is more strategic than ever to work as a system, creating synergies among Italian trade fairs and strengthening our nation's competitiveness in global markets. In a complex international context, Tuttofood thus confirms itself as a fundamental point of reference for promoting innovation, quality and a strategic vision of the Italian agro-industry".
In a video-message, the Minister of Enterprise and Made in Italy Adolfo Urso recalled how 'in a challenging context such as the current one, agri-food remains a pillar of our production system, one of the five excellences, of the 'five A's of Made in Italy, recognised worldwide for its quality, identity, and capacity for innovation. The data speak for themselves: an export of more than 70 billion, European leadership for agricultural added value, a world record in PDO and PGI production with about 900 certified products that together generate more than 20 billion in value and more than 12 billion in exports. The recognition of Italian cuisine as an intangible heritage of humanity'.

