Made in Italy

Tuttofood presents the Food Manifesto, a charter of values for agribusiness

Document for a more sustainable and inclusive system, illustrated during the presentation in Rome of the Fair to be held in Milan from 11 to 14 May: 4 thousand buyers are expected with the presence of 80 countries

by Food Editor

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

Italia is a candidate to lead the global food supply chains towards a more sustainable, more inclusive, safer and more transparent system with a perspective that focuses on universal and conscious access to food understood as a value and not just a commodity, as a primary asset for individual and social wellbeing, as a cultural tool for universal dialogue: this is the Food Manifesto, unveiled at the Ministry of Agriculture and Food Sovereignty, during the presentation dedicated to the 2026 edition of Tuttofood Milan.

A true Manifesto for the global food community that Fiere di Parma, also in the light of the Unesco recognition of Italian Cuisine, is ready to divulge and share with the international Food & Beverage protagonists that will crowd the halls of Rho Fiera Milano from 11 to 14 May.More than 200 events scheduled over 4 days, 80 countries attending, represented by dozens of TPOs (Trade Promotion Organisations) and their leading companies, more than 4,000 top buyers from all over the world, many of which managed by the incoming programme of Ice Agenzia, a rich Fuori Salone conceived together with institutions and companies, a collaboration between Fiere di Parma and Fiera Milano that has positioned Tuttofood among the world's leading sector fairs in just two editions. We were also strengthened by the collaboration of Fiera Colonia, which made available Anuga's platform of expertise and relations.

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tuttofood thus sets itself the strategic objective of establishing itself as the leading exhibition hub for the global agrifood system," emphasised Franco Mosconi, president of Fiere di Parma, "thanks to its ability to attract and connect Italian and foreign agribusiness chains. "Italia's export performance," added Antonio Cellie, CEO of Fiere di Parma, "is an example for supply chains all over the world; eating better does not only mean raising the intrinsic quality of food but respecting the environment, the territories and ourselves. And Italia at a global level has become a 'destination' for foodies and sector professionals; for the same reason Tuttofood has doubled its size in just two editions, tripling the number of foreign exhibitors".

"The agri-food industry represents a system of supply chains that have a strong impact on the national economy. With Fiere di Parma we are doing significant work in terms of innovation and ability to attract companies and buyers," added Matteo Zoppas, president of Ice-Agency. As Ice, we have strengthened our commitment by doubling our incoming activities and supporting international roadshows and business matching. Actions that are becoming increasingly strategic in the light of critical issues such as tariffs, euro-dollar fluctuations and geopolitical tensions that are particularly affecting some markets such as the Middle East. It is therefore essential to intensify promotional efforts by helping companies seize new opportunities in emerging markets such as Mercosur and India, increasingly focusing on specialised Italian products'.

Other figures were announced at Masaf that, 55 days before the start of the event, are still in progress: 85 thousand square metres of net exhibition area, +15% compared to the 2025 edition, on a total of 160 thousand square metres; 10 pavilions; 10 theme areas; 100 thousand visitors expected and over 200 official conferences.

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