Sport

Football on TV: Serie A and the Champions League cost up to 984 euros a year

To watch all the matches of a team competing in Europe’s top cup competition, you need three different platforms: DAZN, Sky or NOW, and Prime Video

by Gianluca Brazzioli

20 August 2026

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3' min read

Translated by AI

Versione italiana

3' min read

Translated by AI

Versione italiana

With two days to go until kick-off Serie A, the fan’s season begins with choosing a season ticket. Taking them all to follow both the league and the Champions League will cost up to 984 euros over twelve months, whilst with annual packages the cost drops to 669 euros. The calculation is by Facile.it and is based on pay-TV prices for the 2026/27 season recorded on 22 July.

The problem is fragmentation: to be sure of watching Inter, Napoli, Roma and Como – the four Italian teams in the Champions League – you need to subscribe to DAZN, Sky, Now and Prime Video. To follow Milan and Juventus, who are competing in the Europa League, and Atalanta in the Conference League, however, just two platforms are enough.

Television rights

This fragmentation stems from the complex distribution of broadcasting rights, particularly for European cup competitions. In fact, just one platform is needed to follow Serie A: DAZN broadcasts all ten matches on every Serie A matchday, seven exclusively and three on a co-exclusive basis with Sky. As for the cup competitions, Sky and NOW hold the rights to 185 of the 203 Champions League matches and all Europa League and Conference League fixtures. The remaining 18 Champions League matches – which are the top fixtures on Wednesdays – are shown exclusively on Prime Video.

For supporters of Inter, Napoli, Roma and Como, the result is a small mix of season tickets which will cost – if opting for the monthly packages – 984 euros a year (669 euros if opting for the annual package); to follow Milan, Juventus and Atalanta, the cost drops to 924 euros (619 euros with the annual package).

Those who only want Serie A, on the other hand, can choose between a monthly subscription to DAZN Full for 564 euros or an annual subscription for 379 euros, payable in a single instalment. There is also MyClubPass, a subscription plan dedicated to a single Serie A team, which costs 329 euros a year.

The euro-for-euro account

Looking at the price lists, DAZN Full costs €46.99 per month – that is, €563.88 over twelve months – whilst the annual subscription, paid in a single instalment, is €379. Now sells the Sport Pass for €29.99 a month, but until the end of August it is offering new customers a deal at €19.99 a month with a twelve-month commitment. Amazon Prime costs €4.99 a month or €49.90 a year.

“The annual subscription remains the best value option for those who want to follow the entire season without interruption,” explain the experts at Facile.it, whilst the advantage of the monthly option is “the flexibility to cancel the subscription at any time”.

A comparison with last year

Facile.it reports a 9.5 per cent increase in monthly subscription fees and a 6 per cent decrease in annual subscription fees for this season. The same price comparison site had, in fact, indicated in 2025 that the maximum cost for Serie A and the Champions League on an annual basis was 710 euros.

Meanwhile, DAZN has raised the monthly price of the Full package from 44.99 to 46.99 euros, whilst the annual subscription paid in a single instalment has risen from 359 to 379 euros compared with last season. For customers affected by the new pricing structure, the change took effect on 16 August.

In Spain, almost 1,400 euros

The most expensive market in Europe is not Italia: in Spain, it costs nearly 1,400 euros a year to follow La Liga and the European cups. However, there is only one season ticket.

In England, the cost is just over 900 euros, whilst in Germany it comes to 864. France remains the exception: the league and cup competitions cost around 600 euros a year.