Udinese’s third kit makes its debut at Fashion Week
Udinese’s third kit for the 2026/27 season was unveiled in Milan. A white star with black edges and gold detailing: this is the original crest, which, 130 years later, returns to the players’ chests
A white star with black edges and gold detailing: this is the original crest, which, 130 years later, returns to the players’ chests. Udinese’s 2026/27 third kit, unveiled on the afternoon of Tuesday 22 September in Milan as part of Fashion Week, features a cream base, curved black panels on the sides and, on the back of the collar, the golden inscription ‘Fuarce Udin’: ‘forza Udinese’ in Friulian.
The jersey was designed by Giuseppe Buccinnà, in collaboration with the Macron Style Centre, and draws inspiration from two figures who have portrayed Friuli: Tina Modotti and Pier Paolo Pasolini. The choice of the three colours is a tribute to the photographer, evoking the tones of an old black-and-white print, whilst the inscription in Friulian – the language of his early poems – is inspired by Pasolini. A commemorative range has also been created to mark the anniversary, comprising a warm-up top, jacket, hat and scarf.
This is the fourth consecutive season in which the club has showcased its third kit during Milan Fashion Week. It does so in collaboration with Camera Moda Fashion Trust, the non-profit organisation that raises funds from entrepreneurs and collectors to support independent Italian fashion designers, under the patronage of the National Chamber of Italian Fashion. Every year, Udinese and Macron entrust the design of the kit to a designer selected by the Trust: last time it was Domenico Orefice’s turn; this time it is Buccinnà, a finalist in the 2025 competition.
The presentation began with a public meeting between the designer, Macron’s head of style Amedeo Iossa, and journalists Davide Coppo and Gianluca Cantaro. The Buccinnà brand’s Spring/Summer 2027 collection was then unveiled. Ezio Maria Simonelli, president of the Lega Serie A and deputy vice-president of the FIGC, also made a brief unscheduled appearance.
This year’s Milan Fashion Week, however, has been under pressure, and even the event hosted by Udinese has been affected. On the pavement in front of the entrance, activists from CAFT, the Coalition to Abolish the Fur Trade, used megaphones to voice their protests against Camera Moda. The organisation, an international network of groups campaigning against the fur trade, has been running a campaign against Fashion Week since 8 January, as Milan remains – alongside Paris – the last of the major fashion events to allow fur on the catwalk. Their strategy is to wear down the sponsors, with pickets outside their offices and the homes of their executives: between January and June, Wella, DHL, Visa, Acqua Fiuggi and the Lutech Group all ended their partnerships. The protests continued throughout the duration of the event.
