Prices, Assoutenti: skiing is getting more and more expensive. Further rises in ski pass prices; over five years, increases have reached 43 per cent

Once again this year, skiing in Italia will mean higher costs for snow sports enthusiasts, with price rises for ski passes, hotels and restaurants recorded across all the country’s main mountain resorts. This has been highlighted by Assoutenti, which, ahead of the start of the new ski season, has produced a report comparing the trend in ski pass prices from 2021 to the present day.

The price of a day pass for the 2026/2027 winter season has risen across all the best-known resorts, reaching 89 euros per adult at the Dolomiti Superski consortium’s ski areas, €75 in Courmayeur, €72 at Civetta and €69 at Sestriere – according to Assoutenti – Compared with last year’s rates, the sharpest rise is seen at the Courmayeur ski resorts, which have increased by 8.7 per cent, followed by a 5.2 per cent rise at La Thuile, 5 per cent at Bormio and 4.5 per cent at the Vialattea resorts.

As regards season passes, an adult in peak season could spend as much as 1,590 euros this year on ski passes for the ski areas in the Aosta Valley; this cost rises to 1,876 euros if the Zermatt lifts are included. A pass for the Vialattea costs €1,300, €990 for Dolomiti Superski (if purchased in advance by 24 December), and €980 in Livigno. For season tickets, price increases compared with last year range from +1.6 per cent in Livigno to a maximum of +5 per cent in the Aosta Valley.

The real sticking point comes when comparing ski pass prices with those charged in 2021: compared with five years ago, price rises for day passes now stand at +43.3 per cent in Livigno, +37 per cent in Bormio, +36.6 per cent on the Vialattea, +33.9 per cent in Courmayeur and +32.8 per cent in the Dolomiti Superski area. For season passes, price rises over the past five years stand at +34.7 per cent in the Aosta Valley, +24.5 per cent in Livigno and almost +20 per cent at Civetta.

“On top of the rises in ski pass prices, there are also increases affecting accommodation in ski resorts, mountain huts, restaurants, ski lessons, sports equipment and all the ancillary services associated with winter tourism,” emphasises President Gabriele Melluso. This has backfired on operators in the sector, driving Italians away from the snow year after year and profoundly changing the habits of families, an increasing number of whom are now opting out of their winter holidays: just consider that between January and March 2026, as many as 2 million Italians opted out of skiing holidays compared with the figures recorded in the same period of 2019, resulting in a loss of turnover amounting to 1.5 billion euros’, concludes Melluso.