Organic

UniCredit provides 20 million to EcorNaturaSì to support sustainable growth

Among the objectives are the expansion and improvement of the retail network – A new shop dedicated to pet wellbeing has opened in Milan

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

A 20 million loan aimed at supporting the business development and environmental mission of EcorNaturaSì, a leading group in the distribution of organic and biodynamic products, with over 350 NaturaSì-branded shops across Italia.

Resources for development

UniCredit has finalised the transaction that will enable the EcorNaturaSì Group to refinance its debt and invest in the expansion and improvement of its retail network, including through the implementation of automated logistics, state-of-the-art IT systems and greater energy sustainability.

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The transaction, structured with the support of UniCredit’s ESG Advisory team, involves an innovative interest rate adjustment mechanism linked to the achievement of specific sustainability targets, with a particular focus on the protection of biodiversity.

An approach consistent with EcorNaturaSì’s business model, which has always been geared towards promoting agricultural supply chains capable of enhancing biodiversity, preserving soil fertility and supporting producers committed to respecting natural ecosystems.

Fausto Jori, managing director of EcorNaturaSì, comments: ‘The protection of biodiversity that we strive for every day not only has a positive impact on ecosystems but is also beginning to gain social and, above all, financial recognition, as demonstrated by this sustainability-linked loan. Organic and biodynamic farming, through its practices, on the other hand, not only protects biodiversity but also provides many other ecosystem services, foremost among which is carbon sequestration in the soil – so-called ‘carbon farming’ – enabling us to go well beyond simply reducing emissions, towards achieving a positive energy balance upstream of the supply chain.”

And according to Francesco Mario Iannella, UniCredit’s North-East Regional Manager, “The loan to EcorNaturaSì demonstrates UniCredit’s commitment to supporting businesses in adopting sustainable production models. The transaction highlights the Bank’s ability to develop innovative and scalable financial solutions that integrate economic and environmental objectives, recognising the central role of natural capital as a key factor for balanced and resilient long-term growth.”

The model

EcorNaturaSì Spa, a benefit corporation, has been the leading company in the organic and biodynamic sector in Italia for 40 years. By 2025, it had 300 farms across Italia, 350 NaturaSì shops, 1,200 employees, over 9,000 certified organic products on the market and 500 products under the NaturaSì, SìEssenziali and Le Terre di Ecor brands.

 

The majority stake in EcorNaturaSì Spa is held by a not-for-profit foundation whose aim is to ensure the company’s mission endures over time, overcoming the issue of hereditary succession and allocating the share of profits due to the foundation to social causes, through a governance model known internationally as ‘steward ownership’.

New openings

Last June, thanks to the coming together of two complementary Italian organisations sharing the same values – such as NaturaSì, a leading name in organic and biodynamic products in Italy, and Robinson Pet Shop, a Romagna-based chain founded by Gianni Casadei and Simona Buda, with extensive experience in selecting high-quality products for pets, Amici Pet Sì was launched, the new shop dedicated to the wellbeing of pets, which opened on 13 June at the Mercato Rionale di Rombon in Milan, next to the NaturaSì shop. In a sector that is already shifting towards a diet less reliant on processed foods, the arrival of organic products represents a significant development, given that Italian spending on pet food has grown by 76 per cent over the last 10 years.

Amici Pet Sì is based on high-quality ingredients, healthy and organic food, and a focus on animal welfare and environmental sustainability. The governance structure of the new company sees Gianni Casadei as chairman, supported by Fabio Brescacin, chairman of NaturaSì, who serves as a member of the board of directors.

The Mercato Rombon shop marks the first step in a wider project focused specifically on pet food and accessories. At the same time, the company is investing in staff training, with the aim of making each shop a one-stop shop for pet care: supplementary foods, prescription medicines and services such as grooming.

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