Unilever, talks to spin off food division and merge with McCormick
Deal with Kraft Heinz scuppered, multinational aims at a share swap with US spice group
After a marriage with Kraft Heinz's sauce division, the food, household and cosmetics giant Unilever is accelerating negotiations to spin off its food division and merge it with the US-based McCormick & Company. The Anglo-Dutch consumer goods company confirmed that it had received an offer from the Maryland-based spice and condiment manufacturer, but said there was no certainty that a deal would be reached. Barclays estimates that Unilever's food division, which also includes brands such as Knorr's broths and condiments, has an asset value of between about €28 billion ($32.4 billion) and €31 billion. McCormick has a market value of about USD 14.8 billion. An all-stock deal, according to the Wall Street Journal, could materialise within a few weeks, provided 'negotiations do not fail', the sources detailed. The WSJ could not, however, ascertain the exact structure of the transaction.
This is a momentous change for the conglomerate, which intends to focus its energies on its beauty and personal care division. The sale would mark the end of Unilever's competition with food giants such as Kraft Heinz, Nestlé and PepsiCo and turn the multinational into a leading home and personal care company on a par with L'Oréal, Beiersdorf and Estée Lauder.
Bloomberg had already reported earlier in the week on Unilever's willingness to proceed with a full or partial separation of its food business. Unilever shares rose as much as 1.9% in early trading. The stock has fallen about 5% over the past 12 months.
CEO Fernando Fernandez, who has been in office for one year, has made it clear that he sees beauty, personal care and wellness as the keys to future growth. His stated goal is to generate two-thirds of Unilever's revenues in the medium term from brands such as Dove soap, Liquid IV moisturising sachets and Dermalogica skin care products, up from about half of current revenues.
However, Unilever said that its food business is highly attractive, with a solid financial profile, and for this reason remains confident about its future as part of the group. The company's two strongest food brands are Hellmann's mayonnaise, which has dominant market shares in the US and Brazil, and Knorr bouillon cubes, its second best-selling brand, just behind Dove.

