Unindustria and Conad join forces to promote Lazio’s finest food and drink products

To promote the finest products of the Lazio food industry and strengthen the relationship between local businesses and large-scale retailers. This is the aim of the initiative promoted by the Food Division of Unindustria in collaboration with PAC 2000A Conad , which, until 25 October, will bring to the Spazio Conad hypermarket “Porta di Roma” hypermarket.

They are Castelli, Ciavolino, Colavita, Fattoria Latte Sano, Gentilini and Pallini are the companies at the heart of this initiative, which will offer customers at the Spazio Conad “Porta di Roma” store the opportunity to discover and purchase a selection of products that embody the quality and entrepreneurial spirit of the local area. The “Temporary Shop”, presented and promoted by PAC 2000A Conad, represents the first trial of a new project format proposed to member companies of Unindustria’s Food Section, with the aim of creating an increasingly direct link in Lazio between the food industry and large-scale retail, serving as a meeting point between production, distribution and consumers. This model is designed to showcase the excellence of local businesses and, building on the pilot scheme, to identify new ways of collaborating and promoting the food supply chain, raising awareness of products, supporting business growth and strengthening the presence of local excellence within distribution channels.

“This initiative represents a tangible opportunity to bring our businesses closer to consumers and to showcase the wealth of expertise, quality and innovation that characterises the food industry in Lazio,” says Federico Sannella, Chair of the Food Section of Unindustria. “Bringing production and distribution together means creating new market opportunities and strengthening the competitiveness of our companies. The partnership with PAC 2000A Conad is a step in exactly this direction: building stable relationships throughout the supply chain and giving greater visibility to the finest products of our region. It is a model that we intend to continue developing, in the interests of businesses and the regional economy.”

“This initiative represents an important opportunity to showcase Lazio’s agri-food excellence and strengthen the link between the region, businesses and consumers. We believe that large-scale retailers can play a tangible role in supporting local supply chains and in creating an increasingly direct link between producers and consumers. Promoting the region’s finest produce means recognising the work of businesses, supporting the local economy and offering our customers the chance to discover and choose quality products. “This is a project we wholeheartedly support, which confirms the value of collaboration between businesses, institutions and the retail sector,” commented Simone Cicognola, general manager of Pianeta Gespac (a company within the PAC 2000A Conad group).