Milano Unica closes with foreign buyers +10%.

The 41st edition of Milano Unica, which ended at Rho Fiera on 10 July after three days of the event, recorded a 10% increase in foreign buyers. Although with different percentages, this increase in attendance characterised almost all the major markets for Made in Italy fabrics: The Netherlands (+46%), Germany (+33%), Great Britain (+23%), USA (+16%), France (+14%) and Japan (+9.5%). On the other hand, buyers from China (-3.5%) and Korea (-14%) fell, again compared to the July 2024 edition. International attendance reached 45% of the total.

'On the eve of the event,' said Simone Canclini, president of Milano Unica, 'given the complex and critical geopolitical and economic situation worldwide, it was the foreign presence that was worrying. Instead, the 41st edition of Milano Unica closes with a further strengthening of its role as an international marketing and trade promotion tool. Almost all the important markets for our foreign sales of fabrics and accessories, EU and non-EU, responded positively. It is true that the results, which I hope will be positive, will be seen in the balance sheets for 2026, but, as confirmed by all the positive judgements I have collected from fellow exhibitors on the trend of contacts, the satisfactory participation of buyers contributes to looking to the future with moderate optimism'.

The edition that has just ended was described by President Canclini at the opening ceremony as 'an edition of records, both in terms of exhibition space and the number of exhibiting companies'. In fact, the total number of registrations was 735: 584 exhibitors were present at the Ideabiella, Moda In and Shirt Avenue shows (+2.6%), among which, alongside the confirmation of the 459 Italian exhibitors, the significant growth of +8.7% of European exhibitors stood out.