US duties, fashion at risk relies on negotiations
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The 20% duties on European products announced by Donald Trump on "Liberation Day" on 2 April are frightening Italian fashion. Which in the USA has an important outlet market and which already in 2024 experienced a drop in exports to this strategic country: textile-clothing interchange from Italy to the United States from January to December 2024 amounted to 2.8 billion euros, down 0.7% compared to 2023.
The day after the US president's announcement - which not even his friendship with Bernard Arnault could not dissuade from including fashion and luxury goods in the list of taxed products, at the moment all of them indiscriminately - the attitude of companies is almost a 'wait and see', to put it in the American way: wait and see what can change in negotiations.
According to a study by Prometeia dating back to November 2024, fashion would be one of the sectors most affected by the increase in charges: at the time, the hypothesis was a 'generalised' duty of 10% and the fashion sector, in this hypothesis, would be the most impacted after mechanics with losses of up to EUR 1.5 billion.
Tamborini (Confindustria Moda): 'Tariffs will reshape the supply chain'
Now that duties towards the European Union, Trump has announced, will be 20%, the risks go beyond the effect on the value of exports to the US. Especially at a time when the sector is already suffering. Fashion in its global dimension is being called upon to redesign routes and supplies," said Sergio Tamborini, president of Confindustria Moda Federazione Tessile Abbigliamento. "For the way the supply chain is structured, what worries us is not only the American duties on European products and the direct consequences in terms of lost revenue, but also the impact of the measures on the production and distribution stages, starting with the supply of raw materials and garment manufacturing. According to Tamborini, 'Companies and brands are faced with yet another challenge: to further adjust price lists or to choose new destinations for production and trade'.
Returning to textile-clothing exports to the USA in the top-destination ranking of exports, America was the third largest market with a 7.4% share of total Textile-Clothing exports with a predominance of the Apparel sector with 2.3 billion Euro. The best performing sectors were silk spinning, home textiles and hosiery. It is inevitable that these areas will see their growth boundaries in the US shrink.


