Valsoia is stepping up negotiations with major EU retail groups
Valsoia – a leading company in the health food sector in Italy – recorded a 2.2 per cent increase in turnover in the first quarter of the year (reaching €24.717 million) and is accelerating its internationalisation process, signing commercial agreements with major European retail chains in Poland, Hungary, whilst strengthening the distribution of the “Valsoia Bontà e Salute” brand – which grew by 11.9% in the first quarter – in Spain, Sweden, the Czech Republic and Slovakia.
Also in the first three months of the year, overseas turnover grew by 23.1 per cent to 2.534 million. “International expansion is a key strategic priority for the group,” comments Valsoia’s CEO and Managing Director, Andrea Panzani, who gave Il Sole24Ore a preview of the new synergies established with European distributors, describing them as “a significant achievement, which encourages us to continue along the path we have taken”.
The listed company, a pioneer in Italia in the development of plant-based alternative products, is making its debut in Hungary through agreements with Spar and Tesco, and in Poland via Carrefour and Auchan.
“In Sweden, we are expanding our presence within the leading supermarket chains: Ica, Coop and Axfood, thereby strengthening our position in a market that is particularly sensitive to issues of wellbeing and plant-based nutrition,” says Panzani.
In Spain, the distribution network is expanding through the company’s entry into Consum, one of the most significant emerging players in the Spanish large-scale retail sector, thereby increasing the brand’s availability on the Iberian market.
