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Development abroad

Veralab arrives in Spain

International expansion plan starts with El Corte Inglés

by Marika Gervasio

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1' min read

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Versione italiana

1' min read

Translated by AI

For feedback, please contact
english@ilsole24ore.com

Versione italiana

Italy's beauty conquers foreign countries. This time it is Veralab's turn. 2025 marks the brand's official entry into the Spanish market thanks to a strategic partnership with El Corte Inglés, the historic Spanish department store that will host Veralab and Overskin corners in some of its main locations.

 

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The first opening took place on 23 October 2025 in Madrid, to be followed by Barcelona, Seville and Bilbao.

 

The corners, managed by Veralab staff, are included in the selection of exclusive El Corte Inglés brands, confirming the distinctive positioning recognised to the brand also on the international scene.

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The opening in Spain represents the first step in an ambitious foreign expansion plan, which will continue in 2026 with new openings through other channels as well. A natural evolution for a brand that has built its success on the effectiveness of its products and the trust of an ever-growing community: elements that today allow Veralab to speak to an international audience as well, bringing with it an idea of authentic and accessible beauty.

 

 

 

 

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