Veronafiere: Giovanni Sacripante appointed as the new managing director
The manager is returning to the Verona-based club, where he had previously held the post of commercial director between 2010 and 2012
New Managing Director for Veronafiere: Giovanni Sacripante returns to the Veneto-based trade fair company, where he previously held the role of commercial director between 2010 and 2012, bringing with him the skills he has honed through extensive experience in the fields of general management, digital transformation, business development and the organisation of major events.
During its previous stint at Veronafiere, the company had recorded a 20 per cent increase in EBITDA and seen its market share rise to 16.6 per cent, whilst at the same time embarking on a path of international expansion through trade fair agreements and the group’s first acquisitions in Brazil.
The appointment by the board of directors aims to strengthen Veronafiere’s ability to ‘translate strategic guidelines into concrete projects’, according to a statement released by the company: “a structure designed to support the development of events, in a context characterised by the growing internationalisation of markets and the integration of physical activities with new digital tools for engaging with businesses”.
Sacripante will also work on drawing up the new Business Plan, which will need to build on and, at the same time, further develop the strategy set out in the ‘ONE Veronafiere 2024–2026’ Plan, which has supported the strengthening of Veronafiere’s offerings in Italia and abroad, the expansion of its portfolio of events and the development of its services and infrastructure.
“With Giovanni Sacripante, Veronafiere welcomes back a manager who knows our organisation and the trade fair sector, whilst also bringing a wealth of expertise gained at leading multinational companies, major events such as Expo Milano 2015 and complex organisations,” comments Federico Bricolo, chairman of Veronafiere. His profile combines a results-oriented approach, innovative capabilities and an international outlook: key qualities for guiding Veronafiere’s next phase of development as an ‘event factory’, capable of directly conceiving, developing and organising events with solid brand equity such as Vinitaly, Marmomac, Fieracavalli, Fieragricola, SaMoTer and Progetto Fuoco.”
