Defence & Country System

Vespucci and Villaggio Italia, ever closer to the 300,000 visitors mark

In the first five stages a total of 258,000 guests. Over 1,500 workers involved. Andreoli (Defence Services): 'A travelling mini-Expo'.

 Nave Amerigo Vespucci al Villaggio Italia di Los Angeles. Foto di Massimo Sestini

3' min read

3' min read

It is not surprising that 'pride' is the word most frequently quoted by Italians on social media at each of the five stops so far of the Villaggio Italia. From Los Angeles to Tokyo, from Darwin to Singapore, up to Mumbai, a total of 258 thousand visitors have visited this multi-year travelling exhibition of Made in Italy and 123 thousand people have boarded the Amerigo Vespucci ship of the Italian Navy. The goal of 300 thousand visitors is within reach: the Doha, Abu Dhabi and Jeddah landings are still missing to complete the tour.

Italian excellence squared

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Italian excellence squared: on one side a magnificent sailing ship that trains officer cadets and is now on its second world tour; on the other a moving showcase that, alongside the Vespucci in eight landings, celebrates the best of Italy. What makes us famous in the world - art, fashion, music, food - and the interventions and strategies with which we are facing challenges in the new domains: space, the sea, the underwater dimension. With an eye on new technologies, research and innovation.

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Andreoli (Defence Services): "Symbol of exchange between different cultures"

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'The Villaggio Italia,' explains the CEO of Difesa Servizi, Luca Andreoli, 'is a living, evolving reality. It grows every day, becoming a symbol of exchange between different cultures. A meeting point for global dialogue, where curiosity and desire for knowledge meet. It is the mirror of an Italy that continues to put into play everything that makes it unique, to grow together'. For Andreoli, this 'travelling mini-Expo also evolves into the dimension of a multidisciplinary platform: from Italy and beyond, the Italian Village is required to promote and convey further initiatives that make it a multiplier of contacts, of relations, of excellence that we project into the world. We are truly satisfied because this was one of the objectives we had set ourselves from the very beginning, confirmed by the interest shown by our interlocutors who want to take part in the project'.

L’Ad di Difesa Servizi, Luca Andreoli, al Villaggio Italia di Mumbai. Foto di Prerak Shah

Over 1,500 Italian workers involved

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The tally speaks of 72,000 visitors in Los Angeles and 63,000 in Tokyo (Defence Minister Guido Crosetto was present), 28,000 in Darwin, 45,000 in Singapore, despite the restrictions of the local port authority, and 48,000 in Mumbai, where the Minister of Enterprise, Adolfo Urso, and the Undersecretary for Defence, Matteo Perego di Cremnago, arrived. About 1,500 Italian workers were involved in the five stages of the Italian Village, including those working on site and those in support from Italy.

Investment attraction at the centre

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At each stage, Mimit organised round tables dedicated to investment attraction. In Japan, for example, together with Vice-Minister Valentino Valentini, the Japanese counterpart Nobuhiro Yoshida, the Commissioner for Italy at Expo 2025 Osaka, Mario Vattani, and representatives from some of the major Japanese companies present in our country: Denso, Hitachi, Ihi, Marelli Holdings, Marubeni, Mitsui, Mitsubishi, Nippon Sanso, NTT Data and Shionogi.

The 'first times': a Cda on board and a Csc report to the Village

On the tourism front, too, the ministry led by Daniela Santanchè and Enit have promoted opportunities for discussion between operators and experts. In Singapore, the Vespucci hosted a board meeting for the first time: the Board of Directors of Rina, the multinational inspection and engineering consultancy group that certified the ship, first among the Navy's, for ISO 14000 environmental responsibility, and which told about its Open Innovation Hub. Also at the Italy Village in Singapore, Confindustria chose to present the 12th 'Exporting the Dolce Vita' Report edited by the Study Centre, which analyses the export potential of our 'beautiful and well-made' products, with a focus on the South-East Asian market for fashion, food, boating and wood-furnishing.

The initial budget: 35 million euro between public and private funds

Multidisciplinary, moreover, is the spirit of the initiative, strongly desired by Crosetto and financed with public and private funds. Against an initial budget of 35 million, the 11 contributing ministries immediately allocated 25 million. The others were advanced in part by Difesa Servizi, which launched the European tender for the public-private partnership general contractor, and in part by the communication agency Ninetynine, which won the tender and will recover them by selling spaces to private individuals. The collection in excess of 10 million will be secured for the proposing ministries. The bet is clear: to modernise the Made in Italy story with a 'country system' project by combining naval diplomacy and economic diplomacy. If on the seas, starting with the Indo-Pacific, the competition between the United States and China is being played out, by ploughing the seas Italy, queen of the Mediterranean, is making its voice heard in the global village.

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