Vicenzaoro kicks off on 4 September: a guide to the events and new features of this year’s edition
For five days, the city once again becomes a global hub for jewellery, with events, conferences and 1,300 brands showcased in an even larger exhibition area
The new edition of Vicenzaoro – Europe’s leading international trade fair for the gold and jewellery sector and one of the largest in the world, organised by the Italian Exhibition Group – will open on 4 September and close on 8 September. Held twice a year, once in winter and once in summer, last January’s edition concluded with excellent figures: over 1,300 exhibiting brands, 40 per cent of which were from abroad, and over 560 buyers from 65 countries.
The trade fair’s programme for September also promises to be very packed, with sessions and events that explore and examine the transformations currently taking place in the sector – from production to distribution – as well as the most pressing challenges to be addressed. “The value of Vicenzaoro lies in its ability to bring together business, content and the sector’s strategic vision,” explains Matteo Farsura, IEG’s Global Exhibition Manager for Jewellery & Fashion, in a statement. “It is a true knowledge hub which, thanks to the contribution of the most authoritative figures in our sector, offers knowledge, analysis and insights to support the competitive growth of businesses in international markets. And from September, it will be even more comprehensive, thanks to the integration of T.Gold into the exhibition centre, fully aligned with the Vicenzaoro calendar.” The total exhibition area will therefore be extended by a further 23,000 square metres.
Kicking off the programme for the “trend show” on Saturday 5 September is *The Making of The Jewellery Trendbook 2028+*, marking the world premiere of the publication which, for over 20 years, has been forecasting luxury trends for the following 18 months. It is almost a ‘behind-the-scenes’ look, presented by Paola De Luca, creative director and co-founder of Trendvision Jewellery + Forecasting, Vicenzaoro’s independent jewellery trend observatory. De Luca will explain how the scenarios set to influence the future of jewellery take shape, through the economic, social, cultural and technological changes that will drive the evolution of luxury and consumer trends in the coming years.
Confindustria Federorafi is organising two events focusing on business competitiveness: on Saturday 5th in the afternoon, in collaboration with Intesa Sanpaolo, an update on the economic outlook entitled ‘The jewellery sector facing the challenge of 2026: the economic climate, raw materials and the geography of production clusters’. The data will then be discussed during a round-table discussion featuring some of the leading ‘Made in Italy’ companies. On Sunday morning, there will be an in-depth look at the latest trends in digital marketing applied to the gold and jewellery sector, with “Being present in the digital world: jewellery between algorithms and people”.
Knowledge of raw materials will also take centre stage, starting with gemstones: on Saturday afternoon, Assogemme will host Enzo Liverino for the talk ‘Hands, Sea, Memory. Coral as a Model of Italian Sustainability’, whilst Sunday morning will feature a session dedicated to the cultural, economic and strategic value of the Akoya pearl, organised by Preziosa Magazine, with senior figures from the Japan Pearl Exporters’ Association and representatives of the international jewellery industry. The book “The Future of the Akoya Pearl”, which lends its name to the event, will be presented on this occasion. On Monday, the Italian Gemmological Institute’s Gem Talks will take centre stage, exploring the Padparadscha – one of the rarest varieties of corundum – and the history of gemmology, with a guided tour of the exhibition at the Vicenza Jewellery Museum.
