Victoria Beckham posts her first ever profit – Revenue up 15 per cent

The Victoria Beckham brand ended 2025 with a rise in turnover for the fifth consecutive year and its first operating profit since its inception in 2008. This is a significant milestone in its transformation into a profitable global group, achieved against the backdrop of a challenging luxury market.

Operating profit reached £7.3 million in 2025, compared with a loss of £1.6 million in the previous year. EBITDA increased more than fivefold to £12.1 million, whilst turnover grew by 15 per cent to £129.8 million. This performance reflects continued growth in both the fashion and beauty sectors, supported by product innovation, strict cost control, a stronger presence in the direct-to-consumer channel (shops and online) and a growing international presence in the wholesale channel. The year also saw the success of the Netflix documentary about Victoria Beckham, which traces her journey from Spice Girl (she was ‘Posh Spice’, where ‘posh’ could be translated as ‘fashionable’) to fashion designer.

Victoria Beckham’s fashion business has seen strong growth in both the DTC (direct-to-consumer) channel and the wholesale sector. The DTC channel has benefited from an increased influx of customers and a higher conversion rate at the Dover Street flagship store and via the website. Demand is rising for tailored garments, formalwear and high-end daywear. Dresses and eveningwear accounted for 32 per cent of retail turnover during the year, making it one of the best-performing segments of the collection. The Iconics collection performed particularly well, driven by long-selling items such as the Katherine jacket, the Alina trousers, the Isabella dress and the Bela dress. It is worth noting that just over a year ago, in July 2025, Sybille Darricarrère Lunel joined the company as CEO of the fashion division, having left the House of Dior. This appointment also supports the brand’s next phase of development, with a particular focus on operational excellence, organisational streamlining and the international expansion of its retail operations.

Victoria Beckham Beauty has recorded one of its best performances ever, further consolidating its position as a luxury brand in the fragrance and beauty sector. The launch of The Foundation Drops, enriched with powerful skincare active ingredients, has more than doubled turnover in the skincare sector. It has become the brand’s second best-selling product, selling out shortly after launch and with a waiting list of over 25,000 customers ahead of its return in 2026. The fragrance category recorded strong growth, driven by Portofino ’97 Eau de Parfum, becoming one of Victoria Beckham Beauty’s best-performing segments. The brand’s global presence has expanded to include Mecca in Australia, Nordstrom and Bloomingdale’s in the US, Oh My Cream in France, and Space NK and Harrods in the UK, whilst existing retail outlets have continued to significantly outperform market and department growth.

Both the fashion and beauty sectors continued to record strong growth in the first half of 2026. The fashion sector continues to expand its international retail presence through new shop openings and strategic partnerships with department stores and multi-brand retailers in Europe, the United States and the Middle East. The brand opened its first US outlet, an exclusive pop-up store at the Bal Harbour Shops, which ran from May to October, and in September it will open a shop on Mercer Street in New York – the first Victoria Beckham space in the city to bring together fashion, beauty and fragrances under one roof. In April, the brand launched a successful multi-season partnership with Gap, reinterpreting its classic pieces through Victoria’s stylistic vision. Victoria Beckham Beauty is close to reaching 300 points of sale across 15 markets. Whilst the brand continues its retail expansion in the United States – its largest market – it has also entered KaDeWe in Berlin and de Bijenkorf in Amsterdam, with plans to expand into the Middle East by the end of the year. Recent product launches, including the Satin Kajal Liner in Silver Glaze, Eye Wardrobe in Orchid and Colour Wash Bronze Water Tint, sold out online within a few days. An exciting pipeline of innovations includes the brand’s first luxury lipstick and an Extrait de Parfum, both due to launch this autumn. The company will also introduce a multilingual digital marketing strategy, covering English, French and German, to support further international growth.