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Vienna, widespread imperial stage for Eurovision

From the Rathaus to the Stadthalle, from historic cafés to disco cruises on the Danube, the competition transforms the Austrian capital

by Cristiana Gattoni

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

In Vienna, Eurovision begins long before the Wiener Stadthalle. It begins beneath the neo-Gothic spires of the Rathaus, where the city hall watches a crowd dressed in flags, sequins and flashy costumes; it crosses the Ringstrasse, passes historic cafés, skirts the blossoming gardens of the Volksgarten and arrives at the Danube. For a few days, the city where Mozart lived and composed, where Strauss transformed the waltz into European imagery, where Freud founded psychoanalysis and where the Habsburg memory remains engraved in the architecture, agrees to be invaded by another idea of Europe: less solemn, more colourful, pop and easygoing. This is perhaps the most interesting effect of Eurovision on Vienna: not just the arrival of a mammoth television production, nor the temporary transformation of a city into a fan zone. Rather, a short-circuit between two forms of grandeur: on the one hand, the architectural, musical and historical grandeur of the Austrian capital; on the other, the sentimental and deliberately excessive grandeur of the world's most watched (non-sporting) television event. Vienna brings imperial palaces, theatres, cafés, gardens, concert halls. Eurovision responds with big screens, karaoke, glitter, flags worn like capes, and fans passing through the city like a parade where you can sing, dress up and party without having to take yourself too seriously.

The symbolic centre of this overlap is Rathausplatz, the large square in front of City Hall, transformed into the Eurovision Village. Here, the contest comes out of television and stops being just a show constructed to the millimetre: it becomes a party that moves between the square, the flags, the choirs and the phones raised in front of the stage. The main stage hosts concerts, DJ sets, screenings of the live broadcasts, stands where you can stuff yourself with Kaiserschmarrn and Wiener Schnitzel, karaoke and thousands of people.

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Rathausplatz (Ufficio Marketing del Comune di Vienna)

Rathaus

In the background, the façade of the Rathaus: a grey stone setting of pointed arches and towers, imposing, severe, designed to communicate civic authority. At its feet, an orderly European carnival, as only Vienna could make it possible. Excess, but with the right timing.

Just a few steps away is the Burgtheater, Austria's great national theatre, which in its 250th anniversary season observes the revelers with the slightly snobbish majesty of places accustomed to tragedy, high speech, and the liturgy of the stage. A little further on, Café Landtmann, a Viennese institution since 1873, participates in the Eurofan Café game by hosting the UK and San Marino: bow-tie-wearing waiters, elegant tables, Kaffeehauskultur tradition and, in the same space, the noisy lightness of the Euro-visual ritual.

Café Landtmann, istituzione viennese dal 1873

It is one of the most successful images of these days: Vienna does not give up its own form, but lends it to a different narrative. The city of waltzes and cultured music is not cancelled from Eurovision, it is crossed. On the Danube, which in the European imagination remains linked to the Strauss waltz, musical cruises depart, where people dance to the rhythm of historical and contemporary pieces from the competition. On public transport, a special tram hosts karaoke and jam sessions, while the U2 metro becomes the 'Song Contest Route', connecting some of the main venues of the Eurovision week. Even urban transport, a Viennese miracle of efficiency and composure, ends up inside the party.

The Wiener Stadthalle, designed by Roland Rainer and inaugurated in 1958 in the Rudolfsheim-Fünfhaus district, naturally remains the televised heart of the event: the place for the real show, the final, the delegations, the cameras, the gigantic production machine. But the contest spreads out, occupies the city, enters museums, bars, trams, markets, clubs. At the Prater Dome, near Vienna's most famous Ferris wheel, the Euroclub hosts the most explicitly festive nights of the week. At the Wien Museum, talks, meetings, interviews and fan community activities are organised.

Rathaus Eurovision Village

The result is a strange and very successful overlap. On the one hand the monumental Vienna, that of the Hofburg, the Neue Burg, the museums, the columns, the imperial facades. On the other the provisional, mobile Europe of Eurovision: national identities brought to the point of caricature and then dissolved in a common celebration. Is this Europe as an institution? Not quite. It is Europe as imaginary, as a desire to belong, as popular and televised theatre. Perhaps that is precisely why it works. In this tidy Vienna, even the irruption of the national-popular Italia finds its place. Sal Da Vinci even appeared in front of the Hotel Sacher handing out sfogliatelle, a perfect short-circuit between Naples and the home of Europe's most diplomatic cake. The scene says much more than it seems: Eurovision also lives on these lateral gestures, these appearances that transform the host city into a diffuse set, where the artist is no longer just the one on stage but a presence that traverses the streets and sets collective enthusiasm in motion.

Gaza and Palestine

Yet even within the festival, Vienna does not remove the tensions that accompany this 70th edition. On Maria-Theresien-Platz, in the monumental space between the city's great museums and not far from the heart of the festival, dissent has also gathered: a small stage, a banner reading 'no stage for genocide', artists, speeches, music, placards to remember Gaza and Palestine. It is another scene within a scene, less noisy than the Village and yet impossible to ignore. This is also part of the Eurovision effect: to bring to the surface, alongside the party, the fractures of the present. Perhaps this is where the dialogue between Vienna and Eurovision becomes most interesting. One of Europe's most solemn cities, a city that seems to contain within itself an essential part of the continent's cultural history, agrees for a few days to confront a completely different form of Europe: queer, sentimental, at times kitsch, at times political. It is not a substitution, but a coexistence. Mozart and the karaoke, Strauss and techno, the Burgtheater and the Village, Maria Theresa and the exhibited keffiyehs, the Sachertorte and the sfogliatelle. Vienna, in short, does not stop being Vienna. It couldn't, and perhaps wouldn't want to. But for a few days it accepts to shine in another way. And Eurovision, which is often dismissed as a gigantic light festival, once again shows its most curious strength: turning a city into a stage and forcing it, amidst music and contradictions, to tell something more about itself.

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