Wine

Vinitaly: savings of 1.6 billion from bureaucracy cuts

Coldiretti's analysis: between regulations, laws and EU circulars a straitjacket of almost 2,000 pages of rules for the sector.

by Giorgio dell'Orefice

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

Especially in times of economic difficulties and market uncertainties, it should be an imperative to cut red tape. A path at zero cost for the state coffers but capable of providing immediate support for company coffers. They are convinced of this at Coldiretti, which on the opening day of the 58th Vinitaly in Verona (at Veronafiere from today until Wednesday 15) adorned its pavilion at the fair with a large chained bottle of wine.

A 1.6 billion saving for wineries

"Freeing wine from the shackles of bureaucracy, tariffs, and alarmist labels," commented Coldiretti, "would recover EUR 1.6 billion for Italian wineries, and also free up resources to continue investing in quality, innovation, wine tourism, and promotion in international markets.

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A prospect that Coldiretti will certainly emphasise tomorrow to the EU Commissioner for Agriculture, Cristophe Hansen, who is visiting Vinitaly.

Gesmundo: trade unions are needed for a central supply chain of Italian-made products

"Freeing wine from the chains of bureaucracy, tariffs, and distortions that today penalise the sector," commented Coldiretti Secretary General Vincenzo Gesmundo, "is not a slogan but a concrete economic necessity. We are talking about 1.6 billion euro that can go straight back into the pockets of Italian wine companies. Ours is a positive and responsible message: we can concretely simplify. This is why today, more than ever, we need to trade unions for a supply chain that is central to Made in Italy'.

"If we count,' added Gesmundo, 'the total number of pages of European regulations, laws and circulars that concern wine production comes out to almost 2000 pages, about 1.5 million words. The Bible has about 700 thousand words. To make wine every day you have to deal with legislation that is two bibles long'.

Prandini: We'll be in New York to preside over the US market

"Italy's wine," added Coldiretti President Ettore Prandini, "with a total value of 14 billion euro, remains one of the main flagships of our agri-food exports as well, having touched 8 billion euro in 2025, despite the difficult international situation. The great uncertainties generated by Trump's tariffs have complicated the market in the United States, which is the leading outlet. It is a market that cannot be lost and precisely for this reason, as Coldiretti, we will be in New York in June to promote wine as well. Today, the sector is facing a phase of strong pressure, but there are also signs of recovery and, above all, enormous potential on which to build the restart. The path is clear: innovation, quality and the ability to create value. In recent years we have already shown that it is possible to grow by increasing the average value of Italia wine, which has risen by 39% in the last decade, by focusing on identity and distinctiveness. With the extraordinary promotion plan and the work of companies, Italia wine has all the cards to make up ground and continue to be a protagonist in global markets'.

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