Automotive

Volkswagen, fewer plants also in China against falling sales

German manufacturer seeks antidote to declining demand for internal combustion engine cars in the world's largest market with partner SAIC

by Alberto Annicchiarico

Il logo Volkswagen a Osnabruck.  EPA/CHRISTOPHER NEUNDORF

3' min read

3' min read

The Volkswagen Group and its Chinese incumbent partner SAIC are reportedly planning to close a plant in Nanjing, China. It may not be the only one. The reason is the slump in demand for cars with internal combustion engines. The plant, which produces VW Passat and Skoda models, has an annual capacity of up to 360,000 vehicles. The closure of one or more plants is also being considered by the Wolfsburg giant in Germany, where a radical cost review is underway.

The other plants under observation

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At its Shanghai site, SAIC Volkswagen Automobile had already stopped production at another plant two years ago. The site had been in operation since the mid-1980s. A second plant has reduced production and may also be closed or restructured. The two partners are also reviewing Skoda's mass-market brand strategy after a sharp drop in sales, as confirmed by the company itself. A plant in Ningbo, Zhejiang province, which produces several Skoda models, has been idle for months and could be a next candidate for closure. A final decision has yet to be made, anonymous sources told the international news agency Bloomberg.

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"All SAIC Volkswagen plants operate normally according to market needs and our forecasts," Volkswagen China said in an email response to Bloomberg News.

The rapid transition to electric cars in China

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The downsizing of the German manufacturer in China, the world's largest car market with 30 million vehicles sold by 2023 (according to China Association of Automobile Manufacturers, CAAM), is mainly caused by the rapid transition to electric vehicles, which has exposed the Wolfsburg-based manufacturer to excess production capacity for conventional vehicles.

While demand for electric vehicles in Europe has come to a standstill and is likely to be zero by 2024 (just over 3 million units according to RHO Motion, a British research centre focused on the energy transition in the automotive sector), electrification in China is proceeding apace. A run-up that has lasted a decade, but has seen a marked acceleration since 2019. Local manufacturers such as the Shenzhen-based giant BYD have jumped to the head of sales thanks to innovative and affordable models, while cars with 'thermal' engines are desired less and less by consumers in the Dragon.

Volkswagen lancia allarme: non esclusa chiusura fabbriche in Germania

Across China, sales of battery electric vehicles and plug-in hybrids increased by 43% in August compared to a year earlier, reaching 1.03 million units. In the first eight months, the 6 million mark was exceeded. And by the end of the year, the 10 million mark should be surpassed, +30% over 2023. Finally, in July, more Nev, battery and plug-in hybrid cars were sold than internal combustion engine cars for the first time.

As for Volkswagen, it recorded a 45% increase in the first half of 2024 compared to twelve months earlier, from 62,400 to 90,600 units. In the same period, BYD sold 726,000 battery-powered cars.

In the first half of the year as a whole, Vw, with its Chinese JVs, sold 1.26 million cars, while BYD, which only produces Nev, sold 1.60 million.

Declining operating profit and capacity below pre-pandemic peak

Volkswagen has invested four decades in building up its production capacity in China, starting in 1985 with a joint venture with Saic (a state-owned group that is having good success in Europe with its MG Motors brand). Other collaborations followed. At the end of 2023, Vw had more than 90,000 employees in its Chinese 'arm', but now it is catching up. Production at Vw's 39 Chinese plants last year was more than a quarter below its pre-pandemic peak. Operating profit at the Chinese joint ventures fell by 20 per cent to EUR 2.62 billion, half the 2015 peak. Reducing capacity is expected to save costs and try to climb the ranks of electric vehicle manufacturers.

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