Walt Disney makes a profit in streaming. Focus on efficiency
Scenario. Achieved operational profitability of video on demand drives business: competition, however, remains strong. Challenge on theme parks and cruises
In the presentation of Walt Disney's latest quarterly report, there is one chart that is more interesting than the others. It is the chart that signals the turnaround in a key area for the 'dream factory' business: video streaming.
The video on demand
The document describes the development of the operating profitability (operating income) of the so-called Combined DTC streaming business. That is, the group's different platforms: from Disney+ to Hulu to Disney+ Hostar and Espn+. Well: in the last quarter of the fiscal year 2023-2024 (ended end of September), the segment achieved an operating income of USD 321 million. This figure allows Disney, over the full year, to post an operating income of 134 million. The shift, in fact, is important. On the one hand, the video streaming business had recorded a deficit of USD 2.6 billion in 2022-2023; and on the other hand, only in the second quarter of the just concluded fiscal year did it - in fact - reach break-even. Consequently - in line with what had been indicated by CEO Robert Iger - the area in question came to contribute positively to the company's profitability.
The motivations
On closer inspection, the result is the consequence of a mix of causes. A first reason is the increase in revenues (streaming without considering Espn+ grew by 15%) due, in turn, to the expansion of advertising (+14%) and subscription revenues. The latter, for a 10% share, rose thanks to higher retail prices. Another 6% share, however, was attributable to the increase in subscribers. Specifically, in the last quarter, Disney+ subscribers (both in North America and around the world) grew by 4.5 million to 122.7 million. Hulu, for its part, managed to take home the expansion of 0.9 million new subscribers (52 million total subscribers).
Another motivation, in line with the company's general strategy, is cost containment. Operating expenses, still mainly concerning Disney+ and Hulu in 2023-2024, were EUR 17.7 billion compared to EUR 17.8 billion a year earlier. One might say: not such a significant drop (-1%). In reality, compared to the expansion of turnover, the result should not be underestimated: maintaining cost control while the business grows is a healthy operation that companies do not always manage to achieve.
The competition
Having said that, is it all doom and gloom? The reality is more difficult. The streaming world, in a sector that is consolidating, is characterised by strong competition. 'Social networks such as YouTube,' explains Augusto Preta, founder of It media consulting, 'can erode market shares, both with premium and self-produced content from users. In addition, there are the well-known ones such as Netflix. The big 'N' has not a few weapons on its side to counter the Magic Kingdom. Among others: technology, augmented by artificial intelligence. The Californian group - is the indication of the experts - is in a vanguard position in the use of algorithms capable of capturing the user experience of subscribers. A competence which, on the one hand, allows for potentially interesting productions for customers; and which, on the other hand, enables the creation of a more efficient and personalised offer. Not only that. On the specific content front, Netflix, thanks to its presence in multiple markets and its obligation to invest in local productions, is able to articulate and differentiate its offer even more. An offer on single markets that, as in the case of 'Squid Game' or 'House of Cards', can turn into a global success. Of course: Disney has a good archive of films and cartoons. Moreover, as the Avod (Advertising video on demad) model is carving out its role in streaming, having experience in managing generalist TV is important. And the Mickey Mouse house - evidently - has expertise on this front that others do not have. That said, however, the underlying theme of competition - together with that of cost containment and business expansion - remains fundamental. "Also because,' Preta points out, 'Netflix often plays the pioneering role in changing the business model'. For example? "Precisely in Avod", among the large groups, "it was the first to take the first steps. Being the one who sets the pace in the market is no small thing'


