From 2 to 18 October

Watch Art Grand Exhibition: a journey through time in Milan

Perpetual calendars, tourbillons and all the complications that have shaped the history of watchmaking. Unique masterpieces are on display at CityOval. And 32 special pieces dedicated to Italia.

Dalla Collezione Antica, il Temperance, Charity and Hope in oro, smalto e diamanti realizzato nel 1650 da Jehan Cremsdorff.

5' min read

Translated by AI
Versione italiana

5' min read

Translated by AI
Versione italiana

Why is Patek Philippe the symbol of fine watchmaking? Anyone with a passion for watches knows this all too well; they are familiar with the models, the long tradition, the mechanical innovations, the craftsmanship and the care with which these highly sought-after timepieces are crafted. Those who are not (yet) enthusiasts, but are simply curious, must not miss the opportunity to discover a brand which, over the course of its 187-year history, has produced some of the most remarkable mechanical marvels in the entire world of watchmaking.

La sala principale della Watch Art Grand Exhibition a Milano. ©Meschina

The opportunity is open to everyone from 2 to 18 October, thanks to the Swiss watchmaker’s seventh Watch Art Grand Exhibition. This event first took place in 2012 in Dubai with the aim of introducing the brand to as many people as possible around the world outside Geneva, the city where it is based and where it was founded in 1839. At that time, it was known as Patek, Czapek & Cie, and was founded by the entrepreneur Antoine Norbert de Patek and the watchmaker Franciszek Czapek. It was not until 1845 that the name became Patek Philippe & Cie in 1845, following the arrival of another watchmaker, Jean Adrien Philippe, and Czapek’s departure. Since 1932, the brand has been owned by the Stern family, who have now been at the helm for four generations, with Thierry Stern currently serving as its president.

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Una delle sale della della Watch Art Grand Exhibition. ©Meschina

He was behind the Watch Art Grand Exhibition project, created ‘to give all those interested the opportunity to share their passion for fine watchmaking and discover our complications (that is, all the additional functions beyond simply telling the time, such as the perpetual calendar and the chronograph, editor’s note), our history and our collections, whilst meeting engineers, watchmakers and craftsmen from our manufacture’, he explains. Following Dubai, the event was held in Munich in 2013, London in 2015, New York in 2017, Singapore in 2019 and Tokyo in 2023, welcoming a total of over 165,000 visitors.

I nuovi modelli presentati dedicati all’Italia e al mercato italiano. ©Meschina

Now it is Milan’s turn. “For this new edition, the Watch Art Grand Exhibition returns to Europe and is intended as a token of gratitude to Italia, a long-standing and important market for Patek Philippe,” he explains. “In fact, our records show that the brand’s very first purchases were made by Italian customers.” The venue chosen for this new edition is the building that, until recently, was known in the city as the Palazzo delle Scintille, in Piazza VI Febbraio, and has now been renamed CityOval – a sort of historic gateway to CityLife, a newly built district that has become one of Milan’s landmarks. The area, built on the site of the former Fiera Campionaria trade fair, has transformed the city’s skyline with its three towers – nicknamed ‘the Crooked One’, ‘the Straight One’ and ‘the Curved One’ – designed by star architects Zaha Hadid, Arata Isozaki and Daniel Libeskind, and with its large green park covering 128,000 square metres, complete with tennis and padel courts.

Da sinistra il primo orologio con ripetizione a cinque minuti del 1916; il World Time Ref. 1415 HU del 1948; l’orologio a pendant del1850-1851, appartenuto alla Regina Vittoria.

CityOval is now a multifunctional and cultural hub, inaugurated to mark the Milan-Cortina 2026 Winter Olympics following a meticulous refurbishment by Calzoni Architetti. The building’s history mirrors the evolution of the Lombard capital. Designed by the architect Paolo Vietti Violi in 1923 as the Palazzo dello Sport, it became one of the first pavilions of the Fiera di Milano in 1934. Subsequently, in 1946, it exceptionally hosted the opera season of La Scala, which had been damaged during the Second World War. Its exterior retains its original Art Nouveau style; it has a covered area of over 8,200 square metres and is characterised by its large elliptical dome made of glass and metal, which rises to a height of 31 metres.

Dalla Collezione PATEK PHILIPPE, il Calibre 89 realizzato nel 1989per il 150esimo anniversario del brand.

At the heart of the venue is the central arena, an oval-shaped space covering over 4,000 square metres, which can be reconfigured to suit the requirements of the scheduled event. Patek Philippe has dedicated over 2,900 square metres to a detailed representation of its world, divided into 15 themed areas: from its historic headquarters on Geneva’s central Rue du Rhône, to the manufactory on the outskirts of the city in Plan-les-Ouates, right through to the Patek Philippe Museum – considered one of the most comprehensive museums dedicated to watchmaking – located in the Plainpalais district of Geneva. The name, ‘Watch Art Grand Exhibition’, echoes the great exhibitions of the past and is conceived as a journey through time and space, punctuated by masterpieces of watchmaking. Starting with the brand’s current collection, comprising some 152 watches – for both men and women – across all its ranges: Grandes Complications, Complications, Calatrava, Gondolo, Golden Ellipse, Cubitus, Nautilus, Aquanaut, Twenty-4 and Pocket Watches. Added to these is a selection of watches from the Rare Handcrafts collection, the most authentic expression of the maison’s savoir-faire: models – including table, pocket and wristwatches – that feature exceptional craftsmanship such as miniature enamel painting, hand engraving, micro-wood marquetry and the setting of precious stones.

Nel Patek Philippe Museum di Ginevra sono esposti anche i segnatempo della Collezione Antica non prodotti dalla Maison, come —da sinistra — uno dei due Venus Binding Cupid’s Wings attribuito a Jean Abraham Lissignol (1749-1819); il Montre Médaillon à Tact di Bazile-Charles Le Roy del 1800; il primo orologio con calendario perpetuo del 1762 di Thomas Mudge.

Of these, therefore, visitors can admire the 25 unique pieces with links to Italia that make up the Rare Handcrafts Milano Collection. Such as the ‘Burano’ pocket watch, Ref. 992/193J-001, in yellow gold: a tribute to the Venetian island of lace, depicted on the case back on a sunny day, with its characteristic colourful houses reflected in the canals. Crafted using the guilloché technique and subsequently enamelled in 70 colours, the reflections on the water have been recreated using the paillonné technique, with gold and silver leaf inserted beneath the enamel surface. But there is also the “Sicilian Oranges” Ref. 20179M-001 table clock, crafted in Grand Feu cloisonné enamel, which, thanks to its decoration, offers two distinct visual planes featuring orange trees and the city of Palermo, creating a striking three-dimensional perspective effect.

Qui e sotto, due pezzi unici, dedicati all’Italia, della linea Rare Handcrafts di PATEK PHILIPPE. Il modelloda tavolo Sicilian Oranges Ref.20179M-001 che riproduce alberi di arancio e uno scorcio di Palermo.

To make the visitor experience more tangible and engaging, watchmakers and artisans from the maison are on hand to give practical demonstrations of their craft. In the area dedicated to models from the Museum, a selection of 100 significant timepieces produced by the brand over the years is on display – such as a Patek Philippe ‘Ore del Mondo’ Ref. 1415 HU wristwatch from 1948 by Patek Philippe, featuring a dial depicting the Eastern Hemisphere – but there are also pieces of immense historical value produced by other manufacturers or watchmakers. Among these is the 1897 pocket watch that belonged to King Umberto I of Savoy, an open-top timepiece with a caseback decorated with his coat of arms and set with diamonds.

Fronte e retro dell’orologio da tasca “Burano” Ref. 992/193J-001.

Last but not least, there is an area dedicated to the maison’s great mechanical masterpieces – the Supercomplications – where visitors can admire truly exceptional pieces, such as the Calibre 89 pocket watch, created in 1989 to mark the brand’s 150th anniversary (which, at the time of its launch, was the watch with the most complications ever produced: it boasted no fewer than 33), or the Grandmaster Chime Ref. 5175 wristwatch with 20 complications, unveiled in 2014. If there is one thing that sets Patek Philippe apart, it is its research into chimes: for this reason, a large dedicated space within the Oval has been set aside, called ‘Master of Sound’. Finally, as new special models are produced for each Watch Art Grand Exhibition – the sale of which is always exclusive to the host market – the exhibition also features the seven limited-edition models from the Milano Special Collection. In total, there are over 300 watches on display at the event.

At this stage, the process is complete; all that remains is one final step: to book your visit and your (free) admission ticket by registering on the website.

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