Welfare, Satispay launches fringe benefit service

After the success of the first corporate welfare service, the meal vouchers launched a year ago, Satispay announces the launch of a new product, the so-called Purchase Vouchers, fringe benefits that can be spent to buy different types of goods, from personal care to clothing, to expenses for culture, leisure and fuel, and phone top-ups, as well as food, of course.

A coherent choice, explains Satispay CEO and co-founder Alberto Dalmasso, with the objectives of a company that has demonstrated its ability to grasp and meet the needs not only of consumers, but also of commercial enterprises, from restaurants and bars to shops and large-scale retail chains. The new service, like that of meal vouchers, in fact reduces commissions and collection times for bars, restaurants, shops and food chains, and on the other hand increases the ethical and positive impact of the companies on the territories, as well as the benefits of use by workers.

"We have worked hard because, as with meal vouchers, we see in vouchers an important tool to support workers in managing their cost of living," says Dalmasso. "Vouchers also have a merit reward characteristic that we like and, as a company that sees meritocracy as an important driver of personal and economic growth, we are particularly motivated to help spread this tool in companies.

Convincing the management of Satispay (a mobile payment app alternative to credit and debit cards, with 650 employees and over 4.8 million consumers using it in more than 350 thousand shops) to accelerate the proposal of corporate welfare services was, on the one hand, the favourable legislative context and, on the other hand the excellent results achieved by Meal Vouchers in just one year, with more than 50,000 workers using them in more than 75,000 commercial establishments and 2,000 supermarkets and chains (including Iperal, Iper la grande I, MD, Mercatò and Tigros, Satispay Meal Vouchers), adopted by more than 12,000 companies, including individual VAT numbers, SMEs and large groups, such as Acqua Sant'Anna, Amadori, Iren and Too Good To Go. A further step on the Satispay Buoni Pasto acceptance network front will be the forthcoming integration with Esselunga, the first large-scale retail store brand that decided to integrate Satispay as a payment system in 2017.

The new Voucher service has already attracted about one thousand employee users in the pre-launch phase. 'The prospects are very good,' Dalmasso remarks, 'and at the beginning of 2025 we will hit the market with another new product. Our goal is to become the number one player in the market within three to five years'. Already by the end of this year, with meal vouchers alone, the welfare segment will account for about 10 per cent of turnover (annualised at EUR 70 million) and double the number of users. Next year it could reach between 30 and 35 per cent. "Our core business will remain electronic payments, but certainly corporate welfare will be a key asset," Dalmasso concludes.