Wella in Montecitorio to support hairdressers

For the fifth consecutive year, Wella - one of the leading players in the professional haircare market - returns to Montecitorio to systematise various political initiatives that will be carried out in the coming months to support and enhance the hairdressing category. A strategic sector, deeply rooted in the Italian social and economic fabric, today at the centre of a structural transformation accelerated by artificial intelligence, innovation and sustainability. A competitive context, but one rich in opportunities, in which even the institutions are increasingly active in supporting and recognising this change, helping to promote the growth of the sector.

After the presentation in January 2024 of Bill No. 993 on the initiative of Senator Tilde Minasi, the study and planning activities for the regulation of the sector continued, through a second Bill No. 1035, supported by the various associations in the sector, signed by Senator Ancorotti - which became the basic text - and merged Senator Minasi's Bill.

The fifth edition of "Arti e professioni dell'eccellenza italiana - Premio Wella ai migliori saloni italiani" (The Arts and Professions of Italian Excellence - Wella Award to the Best Italian Salons), scheduled for 21 May at Palazzo Montecitorio, seat of the Chamber of Deputies, is an important opportunity to promote the various institutional interventions aimed at improving the flexibility, quality and protection of the hairdressing profession and to relaunch and bring to public attention a strategic sector: the hairdressing industry, the second largest craft category in Italy in terms of turnover and employment after the building industry. The event will be attended by the top management of Wella Company, representatives of Parliament, and a large delegation of hairdressers, confirming the relevance and institutional recognition of the sector.

"The hairdressing sector represents a professional and cultural heritage of our country, which deserves to be recognised, protected and enhanced. As a company that has always been close to the sector's operators, for many years we have been at the forefront in actively pursuing instances in favour of the category, such as the proposal for a professional register, the request for a reduction in VAT, up to the idea of creating a structured training path for young people who choose this path. - comments Athina Nikolaidou, general manager Italy & Greece Wella Company - We believe that constant dialogue between companies, trade associations and institutions is fundamental, in order to build together a more solid and qualified future for the entire supply chain".

The current bill includes interventions on home-working, training, chair-rental and professional technical responsibility.