Wellness wins at the Games, Technogym will be partner of Milan-Cortina 2026

For the tenth time, Technogym will be a partner of the Olympic and Paralympic Games. And it will be so again, twenty years after the last time, for an all-Italian edition. The signing of the agreement with the Milan Cortina 2026 Foundation was made official yesterday. The partnership between the Italian company, world leader in the field of digital products and technologies for wellness and sport, and the Organising Committee is based, as Technogym's founder and president Nerio Alessandri pointed out, on "sharing the values of sport and wellness as a social opportunity". The collaboration between Technogym and Milano Cortina will in fact develop progressively until February 2026, but looking - beyond the weeks in which the competitions will be held - at the legacy to be left to the host cities of Milan and Cortina, to make them open spaces for the promotion of sport as a tool for improving physical and mental health and as a powerful means of social inclusion, integration and mutual respect. For the Winter Games, 22 centres will be set up for the training of about 3,500 athletes from more than 90 different countries and involved in 16 Olympic and 6 Paralympic disciplines. The main training facilities will be inside the six Villages of Milan, Cortina, Predazzo, Livigno, Bormio and Anterselva, while the 16 training centres designed for the different disciplines will be located in the competition venues for a total of 1,000 pieces of equipment (with several new ones on the way), all integrated with digital apps developed by Technogym. "The 2026 Games are a project that belongs to our country towards which the two realities, with this partnership, are taking on responsibilities," emphasised the President of the Milan-Cortina 2026 Foundation Giovanni Malagò, "as the Organising Committee of a unique sports project in the world and Technogym as a leading Italian company at an international level. Together we must do something even more fabulous than what has already been done in the past and use Milan Cortina as an incubator for successful projects that I hope can be replicated in other cities around the world'. The Olympic partnership therefore aims above all to 'sow' in the two venues of the Games a new culture and services of excellence oriented towards wellbeing. "In light of the 20 years of experience gained in Romagna with the Wellness Valley project, I am convinced that wellness is an opportunity that cannot be renounced for Cortina," Alessandri adds. "Today wellness is a global trend, wellness tourism is constantly growing, and health and wellness are a priority for all social actors: governments, the country, and citizens. Wellness can truly become a distinctive element for Cortina, to be experienced at 360 degrees, as in no other mountain tourist destination in the world". The Wellness Foundation, a non-profit organisation created by Alessandri in 2003, has thus launched the 'Cortina in Wellness' project with a twofold objective: to promote healthy lifestyles to the resident population; and to make Cortina a true Wellness Destination. Responding to the same need to cope with an ageing population, sedentariness and the consequent increase in chronic diseases is the challenge of Milan Wellness City 2030. 'Being well is good for everyone. Besides leaving a legacy of health and quality of life to the new generations,' Alessandri explains, 'we can also leverage wellness, sport and health as an opportunity for economic development. Milan has always been the city that anticipates trends and today it can become a true wellness city, in the interest of the quality of life of the Milanese and at the same time providing a stimulus to the entire country'. After carrying out an accurate study, Wellness Foundation has teamed up with the main stakeholders in the area - from Fondazione Cariplo to Fondazione Milano Cortina, from Bocconi to Politecnico, from Inter to Milan - to elaborate and implement concrete projects in areas such as lifestyle medicine, wellness lifestyle, tourism and urban development to be donated to the city as an ethical and material legacy of the next Winter Games.
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