WeRoad, together with TravelTribe, enters the era of M&A

Less than six months ago, WeRoad welcomed the US-based company Airbnb as the lead investor in a $58 million Series C funding round aimed at supporting its international growth.

The travel community founded by Paolo De Nadai is now taking its first concrete step in this direction with the acquisition of the Swiss company TravelTribe, which specialises in sports-themed experiences. WeRoad is thus launching an M&A strategy through which it aims to generate €70 million in additional revenue over the next three years.

“The plan will ‘strengthen our presence in the markets where we already operate, accelerate our entry into new markets and add travel categories and communities centred around shared passions, such as those for which TravelTribe is known’,” explains Andrea Lamperini, chief strategy officer at WeRoad. The company has indicated that it is evaluating M&A opportunities on almost every continent. Targets include group travel platforms and organisations specialising in events capable of attracting between 2,000 and 40,000 people a year.

TravelTribe was founded in 2024 by Francesco Lorenzo and Francesco Staccone, building on Lorenzo’s experience as a WeRoad coordinator. In Switzerland, he built a community around his sporting experiences. These experiences include regular sporting events in Zurich, skiing weekends in the Swiss Alps and trips abroad. Almost half (47.5 per cent) of travellers who took their first trip with TravelTribe booked another one within the following 12 months.

TravelTribe’s local events and trips will therefore be rebranded under the WeRoad name. The same will apply to the ski weekends in Zermatt, Laax and St. Moritz – TravelTribe’s most successful products, which have accounted for almost 70 per cent of total bookings over the last two winters – and these will be marketed as WeRoad itineraries.