When payment becomes a strategy: Admaiora and Cofidis join forces to help businesses sell more effectively
For years, payment was regarded as the final step in the sales process. Today, however, it is often one of the factors that has the greatest impact on the quality of the shopping experience and on the ability to turn a customer’s interest into an actual purchase.
In a market where consumers and businesses are demanding ever greater flexibility, speed and simplicity, payment methods play a strategic role: they can help make the purchasing process smoother, support customer relationships and strengthen a company’s competitiveness.
It is from this evolution that the collaboration between Admaiora and Cofidis has emerged: a partnership built not only to offer financial tools, but to support Italian businesses in managing sales in a more modern and effective way.
On the one hand, Admaiora, a company specialising in supporting businesses and professionals in their growth and commercial development processes. On the other hand, Cofidis, one of the leading players in consumer credit and deferred payment solutions, with an established presence in Italia for over 30 years and a range of digital tools designed to support partners, merchants and end customers.
The core aim of the collaboration is simple: to make the shopping experience more accessible for the end customer and, at the same time, more effective for the business.
“Today, many companies invest in marketing, products and services, but underestimate just how much the payment process actually influences the purchasing decision,” explains Rauf Kallogjeri, Founder and CEO of Admaiora. “The ability to offer fast, digital and flexible solutions not only boosts sales: it improves the very perception of the company.”
According to Kallogjeri, the market is undergoing a cultural shift even before a technological one. People are not just looking for products, but for experiences that are simple, immediate and sustainable over time.
And it is precisely on this principle that the solutions developed in collaboration with Cofidis are based.
“The moment of payment is no longer a secondary stage in the purchasing journey: it is an integral part of the experience the customer has with the brand,” emphasises Enrico Invernizzi, Head of the Agent Network – Partnerships Department at Cofidis. “For Cofidis, this means offering partners simple, digital and easily integrable solutions that help make the purchase more accessible for the end customer and more effective for the business”.
It is within this context that PagoDIL comes into play, Cofidis’s deferred payment solution designed for the point of sale, which allows the end customer to spread the cost of their purchase without interest or additional charges, whilst enabling the retailer to receive the full amount immediately and securely. For businesses, PagoDIL by Cofidis is not just a payment tool, but a practical means of making their offerings more accessible, simplifying the purchasing process and enhancing the quality of customer service.
But the true value of the partnership lies not only in the technology.
The difference lies in the approach used to bring this technology to businesses.
Admaiora acts as a consultancy partner, helping companies and professionals to understand which tools can genuinely improve sales, organisation and competitiveness. Cofidis, for its part, provides robust infrastructure, advanced digital processes and proven expertise in the consumer credit sector and point-of-sale payment solutions.
“SMEs are often overwhelmed by the sheer number of options on the market,” observes Kallogjeri. “Our task is to transform that complexity into concrete and sustainable choices. It is not simply a matter of introducing a new payment method, but of helping businesses build a more modern and effective business model.”
The evolution of payment systems is, in fact, also profoundly changing consumer behaviour. More and more customers are evaluating the shopping experience as a whole: not just what they buy, but also how simple, quick and tailored to their needs the process is.
“Innovating payment does not mean adding complexity,” adds Invernizzi. “It means simplifying a crucial moment in the relationship with the customer. For businesses, being able to rely on reliable, digital and easily integrable tools can make all the difference to the quality of the service offered and the continuity of their relationship with the market.”
The collaboration between Admaiora and Cofidis stems precisely from this shared vision: to build an ecosystem of services capable of helping businesses navigate market developments with greater stability, speed and competitive edge.
Because today, it is not just what a company sells that makes the difference, but the way in which it guides the customer throughout the entire purchasing experience.
And in a market where simplicity, speed and accessibility matter more and more, payment too becomes a strategic lever for growth.
