When the sun is out, there’s no shadow of a doubt

Profiles with similar names, copied logos or altered images, promises of easy money and requests for private contact, suspicious links to unofficial websites, requests for money or personal data: these are just some of the attempts at imitation, manipulation and misappropriation by individuals who misuse the identity of the Il Sole 24 ORE Group’s brands, exploiting their name and authority to present themselves as official sources. Because this phenomenon does not affect everyone indiscriminately; it preys on users’ vulnerabilities, and the more credible a source is, the more it becomes a target. Il Sole 24 ORE is imitated precisely because it is synonymous with reliability, transparency and authenticity: a legacy of reputation and trust built up over time and recognised by readers, businesses and institutions through the quality of its information and the expertise and credibility of its publications and brands.

The Group has always actively protected its brand and image. It constantly monitors content, reports abuses to platforms and takes action against unlawful use. However, safeguarding editorial integrity now takes on a dimension that goes beyond brand protection: it concerns the public’s ability to navigate information, identify sources and make informed choices about the content they view and share. This is why it is even more important to guide readers and safeguard their digital security.

It is precisely within the context of this commitment that the new communications campaign “When the Sun is shining, there’s no shadow of a doubt” is launched. At the heart of the initiative lies a clear message: authority cannot be imitated, it is recognised. This is represented by a visual emblem designed as a symbolic element of the campaign, which accompanies the call to take a simple yet essential step: do not be swayed by appearances, and always check that websites, profiles and content originate exclusively from the Group’s official channels to ensure that the content is authentic and verified.

“If we are being imitated, it is because our readers trust us”, comments Federico Silvestri, Chief Executive of the Il Sole 24 ORE Group “Upholding this trust means upholding verified and recognisable information, on every platform and through every channel. We owe this to our community of readers and users, who are often the first to report fake profiles to us. We respond to this vigilance by being even more vigilant.”

Through this initiative, the Group is reaffirming its commitment to safeguarding the identity of its brands, promoting a culture of authenticity and thereby strengthening its role as a guardian of a clean and reliable digital ecosystem.