USA 2024

Who is Lara Trump, the co-chair of the Republican National Committee

Trump's daughter-in-law has found her role in the family business: the Republican Party

by Silvia Martelli

Lara Trump alla convention repubblicana a Milwaukee. (AP Photo/J. Scott Applewhite)    Associated Press / LaPresse Only italy and Spain

3' min read

3' min read

The rise of Lara Trump as co-chair of the Republican National Committee is yet another powerful demonstration of the transformation of the Republican Party into the Trumpian Party.

Trump's daughter-in-law on Wednesday 17 July took the stage at the Republican Convention in Milwaukee, clenching her fist in the air, the sign of strength repeated over and over again by The Donald himself and immediately applauded. Wrapped in a little black dress embellished with a glittering US flag pin, Lara used the spotlight to convince sensitive voters of the existence of Trump's human side, emphasising him as an 'extraordinary grandfather' to the two young children he had with Eric Trump.

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On 5 July, in an interview with the Washington Post, Lara had already explained: 'Sometimes, the only people you can trust are family members. For him [Donald Trump], unfortunately, this has almost always been the case'. In short, the Republican Party is becoming a family affair. The co-chairmanship of the Republican National Committee is a role that lends itself perfectly to nepotism-driven decision-making: the role carries no real authority or responsibility, according to the party's bylaws. Typically, the co-chair is only supposed to raise money and act as a 'handler' at GOP rallies.

Trump's daughter-in-law seems to be well aware that most voters do not think she will have a significant imprint on the party and that she would never have got there if it were not for the bloodline. But she is also stubbornly keen to remind us that it is the family tree that makes the difference and is a qualification in itself: in fact, the Trump family is in its third presidential campaign.

When asked what she can offer beyond her surname, Lara pointed to recent fundraising successes: over $280 million since she joined the organisation in March. She also reiterated that, largely thanks to her, the party is now focusing on voting integrity. Indeed, Lara is the face of 'Protect the Vote', a campaign launched to recruit 100,000 volunteers to monitor the November elections so that, as Lara says, '2020 never happens again'.

Lara always defends her 'father-in-law' - that is what she calls him whenever she refers to him. For example, immediately after the conviction on 34 counts, she said that the results show that 'the judicial system has been used as a weapon' against the former president. An excellent ally for a candidate who often has to justify judicial and other troubles.

Lara's story

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Lara Yunaska grew up in Wrightsville Beach, a seaside town on the southeastern coast of North Carolina. She was a cheerleader in high school and then at North Carolina State University, where she studied communications. Her dream was to become a sportswriter, but she then turned to a modelling career - winning a handful of bikini contests - which lasted only a few years. In 2005, she moved to New York on the wave of a new ambition: to attend a pastry school. For a short time afterwards, she ran her own cake decorating business. In 2012, she started working for the TV tabloid 'Inside Edition', mostly producing behind the camera and only occasionally in front of it.

Her meeting with Eric Trump took place in a Manhattan bar in 2008. Lara says she was attracted to him because of his height (5'8"). The two got married in Mar-a-Lago in 2014 and have two children aged 4 and 6. Life with Eric has been punctuated by privilege and luxury, as extensively documented by Lara on Instagram: weekends playing golf at her father-in-law's club, sunsets from the penthouse overlooking Central Park and holidays in the lavish Florida mansion.

When Trump launched his first presidential campaign in June 2015, Lara remained off the radar. The Donald did not recognise her political potential until a year later, when he was flying on his private jet and happened to see her on TV giving an interview.

It is unclear whether the daughter-in-law will remain in the political game after 5 November. For now, she only seems to be looking ahead to election day. And little beyond that: at the convention, she said that her tenth wedding anniversary will be three days later and that she would like to go on the safari in Africa that the couple had planned for their honeymoon, later cancelled because she had fractured some fingers.

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