Oenology and bottling

Wine machines, EUR 2.5 billion in exports

Italy world leader in the sector with a trade balance surplus of 2.1 billion. Simei exhibition from 12-15 November at Fiera Rho Milan

by Giorgio dell'Orefice

Agf

2' min read

2' min read

There are sectors in Italy that may seem niche at first glance, but in reality are not at all, considering the numbers they develop and the contribution they are able to make to the country's trade balance. Among these is, for example, the sector ofwine-making and bottling machinery. A sector that some might wrongly consider almost an offshoot of wine and in the latter's wake, but which instead boasts a respectable business dimension. Among other things, this sector will experience its highlight over the next few days (12-15 November at Fiera Rho Milano) with the Simei Show, now in its 30th edition.

A sector that registers almost 2.5 billion euro exports and a trade balance in surplus of more than 2.1 billion, and that by 2023 has made the definitive recovery with a return to pre-covid levels.

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According to elaborations on Istat data by the Wine Observatory of the Italian Wine Union (UIV), last year's final balance was in fact +18.5% compared to 2022 - which had just missed breaking even with 2019 - and +13.2% compared to the pre-pandemic performance.

This positive trend, confirmed by a further 12.7% trend growth in out-of-country sales in the first 7 months of this year (worth almost EUR 1.6 billion), should, barring unforeseen events, bring the balance by the end of 2024 to at least EUR 2.2 billion.

'This is one of the sectors with the highest export propensity,' explains the secretary general of the Italian Wine Union, Paolo Castelletti, 'another Made in Italy record and an asset for the entire wine and beverage sector, which finds its strength in technology and innovation.

According to the Observatory's analysis, the industry's recovery over the past five years has been sustained in particular by non-EU markets, which last year accounted for almost two-thirds of international sales of beverage, wine and bottling machinery, up 15% on 2019 values.

This comeback was driven by exports to the first outlet market for Italian wine, the USA (+9.9%), which over the five-year period increased its market share from 10.5% to 15.5% thanks to a leap in sales of 67.5%.
The value of sales in EU markets also increased, but below average. Against a timid growth in the EU markets (+2.4% the overall result for the area in the seven months), exports to France were down by 16.2%, while those to Germany were stable, being overtaken by Spain (at +11.5%) in terms of sales value.
In addition to the non-EU markets, which grew by an average of 18.4%, there were also the United States. Asia did very well at +31.6%, North America at +11%, and Central and South America +9.8%.

It is no coincidence that Simei will be attended by a delegation of 70 buyers from the USA, joined by a further 31 delegations of foreign operators (selected together with Agenzia Ice) from all continents.With 575 companies and brands on show, more than 30,000 square metres of exhibition space and foreign delegations from 32 nations, Simei, now in its 30th edition, is the international reference exhibition for oenological and bottling machinery.

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