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Innovation

Wine Suite acquired by Performant Capital to create a global online platform

In the first half of 2025, Wine Suite's turnover increased by 50 per cent

by Giorgio dell'Orefice

3' min read

3' min read

Performant Capital, a US private equity firm specialising in technology companies, has completed a strategic investment in Wine Suite, Italy's leading platform for customer relationship management (Crm) and marketing in the wine industry. The aim is to create a wine hub in Europe led by Wine Suite.

The European initiative of Performant Capital follows its recent investment in the US with OrderPort, a leading provider of digital wine solutions in the US. With Wine Suite, the US fund therefore aims to bring together two complementary and innovative companies - OrderPort in the US and Wine Suite in Europe - to create an integrated and scalable technology platform.

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"With Wine Suite and its Crm and marketing software dedicated to wineries developed," commented the Italian company's co-founder, Matteo Ranghetti, "we started out inspired by US models, where direct-to-consumer is the main sales channel for wine. Today, seeing our company join forces with an American market leader is a source of great pride for us'.

Performant Capital's investment gives Wine Suite renewed financial strength, enabling it to significantly accelerate its path towards its growth and development goals.
In addition to providing financial impetus, the investment places Wine Suite at the centre of an ambitious global initiative in the field of wine technology. The founders of Wine Suite remain operational and motivated to build a solid and sustainable future for the project.

"This important investment," added Performant Capital partner, Michael Ciaglia, "underlines our commitment to supporting founder-driven companies that have developed essential software solutions, where Performant Capital's operational expertise can help unlock future growth potential. We are thrilled to join the Wine Suite team as a strategic partner and support their continued development across Europe".

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In recent years Wine Suite has consolidated its leading position in the field of Crm and marketing solutions for Italian wine companies. Now, with its technology and expertise in direct-to-consumer, it is ready to scale the business in Europe. Wine Suite's software has been chosen by more than 500 Italian wine companies with the ambition to increase the flow of visitors to the winery and improve direct sales.

The one on Wine Suite also represents Performant Capital's first European investment. After evaluating various realities on the continent, they chose to bet on the Italian company. "Despite the fact that they usually invest in companies with a turnover of around EUR 2 million and therefore higher than ours,' they add from Wine Suite, 'they were impressed by the competence and motivation of our team, elements that made the difference in their decision. Our company is growing against the trend of the global wine market, which is currently declining due to tariffs and complex international dynamics. Wine Suite, as a dedicated technology solution for direct sales, has been growing steadily: in the first half of 2025, turnover increased by 50% compared to the same period last year. We aim to close the year by reaching the million euro mark.

Wine Suite has so far proved to have a significant impact on the companies that adopt it: those that have chosen it for at least three years register an average 18% year-on-year growth in the induced revenue generated by wine tourism and direct sales to private individuals visiting wineries. This is a significant result, which in small and medium-sized enterprises has in many cases helped to compensate for export deficits.

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