Pension provision

With Instagram and Tik Tok the Veneto Solidarity Fund grows among young people

It is one of the few pension funds active on social media for a direct relationship with Generations Z and Alpha - Members at 178,000

by Barbara Ganz

Carlo Stilli, Direttore Generale Confindustria Veneto; Massimiliano Paglini, Segretario generale della Cisl Veneto; Igor Bonatesta, Segretario Generale UIL Veneto; Tiziana Pettenuzzo, Direttore Confartigianato Veneto; Chiara Paccagnella, Direttivo Regionale della Federclaai Veneto; Matteo Ribon, Segretario Generale CNA Veneto; William Beozzo, Presidente Confapi Veneto; Franco Storer, Presidente Regionale Casartigiani Veneto.

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

It is a growth that continues to be sustained by the new generations that of Solidarietà Veneto, the most widespread supplementary pension fund among workers in Veneto and among the first in Italia. The numbers show a constantly expanding membership base, a steadily decreasing average age of members, and a fund increasingly oriented towards digital innovation.

The Budget

As of 31 December 2025, the number of members reached 178,000; a dynamic that continues into the new financial year: already in the first weeks of 2026, the threshold of 180,000 was exceeded, confirming a structural growth trend. At the same time, asset expansion continues. Thanks to increased contributions and positive financial management, the total assets in recent weeks have exceeded EUR 2.8 billion. The 3 billion target could be reached before the end of the current term of office led by Paolo Bizzotto (April 2026).

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The link with the regional production fabric is also intensifying. At the end of 2025, there were almost 21,000 member companies (20,931), bearing witness to an increasingly direct and ongoing dialogue between the Fund and the entrepreneurial system. Founded in 1990, as the forerunner of territorial pension funds in Italia, with the aim of offering a complementary pension to that provided by the public system, Solidarietà Veneto is a non-profit association promoted and administered by representatives of workers (Cisl, Uil) and employers (Confindustria, Confapi, Confartigianato, Cna, Casartigiani and Federclaai) in the Veneto region. Since 2022 it has also been accredited by Veneto Welfare, an operational unit of the Region.

The increase in volumes matures in a particularly important phase: in a demographic scenario marked by a reduction in the active population and an increase in the number of pensioners, the planned introduction, from 1 July 2026, of the silence-consent mechanism for newly hired first-time employees assumes a central role. The measure aims to encourage younger people to join pension funds at an earlier stage, alongside other measures aimed at increasing the flexibility of benefits and the spread of supplementary pensions, which are called upon to play an increasingly central role in strengthening the pension system. The measure also aims to increase the flexibility of the pension system, and to make it easier for young people to take up pension funds

da sx: Vicepresidente di Solidarietà Veneto, Claudio De Nadai; Paolo Bizzotto. Presidente di Solidarietà Veneto; Paolo Stefan, Direttore generale di Solidarietà Veneto;

A young fund

The growth of Solidarietà Veneto continues to be sustained by the younger generation: the average age of its members (just under 44 years; 42.7 including 'contractual' members) is markedly different from the national figure (47 years), with Belluno confirming its position as the youngest province (average age 42 years), thanks in part to the many members who are family members with tax dependents.

Young people's appreciation for the Dinamico sub-fund, designed for long-term investment, stands out. It attracts 40% of the subscriber population, with an average age of 34: a sign that the pension culture is taking deep root. A communication strategy geared to the languages of the new generations also contributes to supporting this dynamic. Social channels, in particular Instagram and TikTok (the latter, a platform on which Solidarietà Veneto is one of the very few pension funds active at national level) are registering constant growth in terms of visibility and involvement, fostering a direct relationship with Generations Z and Alpha.

Digitalisation and widespread networking

2025 also marked a further acceleration in the Fund's digital transformation. In the year, more than 74% of new memberships were completed 'online' (68% in 2024): this is a now structural change in the practices of dialogue with pension funds, which sees technology flanking the human relationship, simplifying procedures and making the pension experience more intuitive and accessible.

Alongside the growth of digital channels, Solidarietà Veneto is consolidating its proximity strategy through a widespread network that now counts 256 contact points throughout the region. The 150 territorial branches are flanked by 106 information desks managed directly within companies, a distinctive presence that allows the Fund to offer personalised advice in the productive heart of the Veneto region. On the strength of this deep-rootedness, the goal for 2026 is to further expand the network to reach the threshold of 300 contact points, confirming the value of direct relations as a foundation that complements and enhances digital innovation.

From a territorial point of view, Vicenza confirmed itself as the province with the highest concentration of adherents, accounting for 28.7% of the total. Treviso follows with 22.7% (statistics net of contractual memberships). In the sectoral distribution, on the other hand, metalworking prevails (37.7% of members), followed by fashion (11.6%, especially eyewear). Chemistry and foodstuffs are growing strongly, especially in Verona, while in Treviso the wood-furniture sector stands out. However, the Fund's presence is growing in different areas (airports, utilities, forestry, temporary work, etc.) and in SMEs, which are increasingly attentive to staff loyalty through welfare. In this sense, the craft sector has been consolidated, with more than 11,000 members, in addition to the large number of contractual members (79,322), which reaffirms the effectiveness of the choices made by the parties in the supplementary regional bargaining process.

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