With Milan-Cortina, quality hospitality arrives at the Winter Games

Alongside the corporate clientele, there is that of private individuals, especially foreigners, who are winter sports enthusiasts and who want to take the opportunity to combine a sports trip with a tourist trip and visit the Peninsula.

On Location's Milan Cortina 2026 hospitality programme - prices range from 2,000 to 5,000 euros - includes a series of packages that combine guaranteed tickets to the sporting events with access to a variety of accommodation and entertainment options, from private suites within the competition venue, shared premium lounges, exclusive hospitality spaces and luxury hotels, as well as different experiences, from visiting Milan Cathedral with a private guide, to exploring the valleys of the Dolomites, the iconic site of the 2026 Games, by helicopter, to meeting former Olympic or Paralympic athletes. But combined with the competitions, there are already many requests also for additional experiences such as, for example, 'the Romeo and Juliet dinner' on Valentine's Day on 14 February in Verona or for evenings and moments linked to the concomitant Venice Carnival.

"The packages," explains Pozzi, "are designed to guarantee high quality accommodation and simplify travel to the competition venues, with coupons to watch the competitions in reserved and comfortable areas, where it will be possible to drink Italian wines, starting with Prosecco, and eat dishes prepared by the best chefs in the region to create an authentic Alpine hospitality experience. In short, an immersion in Italian culture'.

On Location made its debut in Italy - where it employs around 100 people - with the Ryder Cup golf tournament where it brought 8,000 foreigners. For the 2026 Games about 100 thousand people could be 'moved'. The mainly corporate 'bookings' that have already reached On Location indicate a high level of interest in the Italian event. Highly coveted, of course, are the packages with premium hospitality for the Opening and Closing Ceremonies, but there is no shortage of surprises, such as the numerous requests for the bobsleigh and luge races in Cortina, which will take place on the hyper-discussed slope under construction in the Ampezzo resort.

"The 'diffuse' character of the 2026 Games if it could appear to be a limitation, not concentrating the Olympic appointment in a single place,' the CEO of On Location Italia goes on to observe, 'in truth it is proving to be a lever to showcase a multiplicity of experiences along the ideal bridge connecting the six main competition venues. In addition to Milan and Cortina, I am referring to Livigno, Anterselva, Bormio and Predazzo. Without forgetting that in these same locations at the same time as the Games it will be possible to ski and do sport'.

The customers now come from around 20 countries and also differ according to the disciplines with the largest local following. "If from Northern Europe," Pozzi points out, "we have more 'tourists' who are fans of Nordic skiing, the Germans and Austrians largely opt for biathlon and jumps, while Koreans and Japanese are attracted by ice races. In 2026, the NHL professionals will be back on the ice for the hockey tournament and this is igniting the passion of Americans and Canadians'.